E-Commerce Usability Tools and Techniques to Perfect the On-Line Experience
Heftet /
2002
/ Engelsk
Produktdetaljer
ISBN
9780415258340
Publisert
2002-12-05
Utgiver
Vendor
CRC Press
Vekt
317 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200
Forfatter
Biographical note
Dr David Travis is an international usability consultant, writer and trainer. He specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. David has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, the BBC, Thomas Cook, Philips, the Financial Times and Motorola.
Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.
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This guide presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.
Preface. Introduction. Analyze the Opportunity. Build the Context of Use. Create the User Experience. Track Real-World Usage and Continuously Improve the Site.
'Dr Travis knows the web usability territory well, and he lays out a clear map for newcomers to follow.' - Professor Ben Sheridan, author of "Designing the User Interface" 'The customer centred design methods described in this book help teams to better deliver to customer value consistently, learning as they go and leveraging from their previous successes. Dr Travis has been instrumental in building these capabilities in several development teams with HP.' - Debbie Mrazek, Customer Experience Planning Program Manager, Hewlett-Packard. 'Dr Travis has written this book to give you the usability tools that you need to succeed. Learn how to target customers, gather usability data, and continuously improve your site once it has been launched. Read this book to avoid e-commerce failures. Read this book to survive. Read this book to win.' - John Rhodes, Founder and President of WebWord.com '...these are tools and techniques that the entire design team can use, not just for those "weird usability people' - Keith Instone, Founder usableweb.com
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Produktdetaljer
ISBN
9780415258340
Publisert
2002-12-05
Utgiver
Vendor
CRC Press
Vekt
317 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
200
Forfatter