Ultimate LinkedIn Sales Guide How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine
Produktdetaljer
Biographical note
Daniel Disney is an international keynote speaker, LinkedIn & Social Selling trainer and bestselling author. He is also the Founder and Owner of The Daily Sales, LinkedIn's most popular community for salespeople and sales leaders, with over 650,000 followers and growing. Daniel is on a mission to help as many businesses, sales teams and salespeople generate more leads, more pipeline, more sales, more customers and more revenue through LinkedIn.
www.thedailysales.net
Become a LinkedIn power user and harness the potential of social selling
With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer.
No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to:
- Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing
- Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status
- Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers
- Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles
- And so much more!
The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
Foreword xiii
About the Author xvii
Introduction xxiii
Part 1 About LinkedIn 1
Chapter 1 The History of LinkedIn 3
Chapter 2 LinkedIn Free versus Premium/Sales Navigator 7
Chapter 3 The Pillars of LinkedIn Success 13
Part 2 The Perfect Profile 19
Chapter 4 Creating a Fully Optimised LinkedIn Profile 21
Chapter 5 Your Digital Suit or Dress… 29
Chapter 6 Common LinkedIn Profile Mistakes 37
Chapter 7 Building the Ultimate LinkedIn Profile 43
Part 3 Growing Your Network 73
Chapter 8 Using LinkedIn Searches 75
Chapter 9 Growing Your LinkedIn Network 87
Chapter 10 Sending Personalised Connection Requests 97
Part 4 Messaging 107
Chapter 11 LinkedIn Messaging 109
Chapter 12 LinkedIn Message Templates 119
Chapter 13 LinkedIn Audio and Video Messages 127
Part 5 Content 155
Chapter 14 Sharing Content on LinkedIn 157
Chapter 15 Creating Content on LinkedIn 173
Chapter 16 Writing Articles on LinkedIn 221
Chapter 17 Creating Viral Content on LinkedIn 237
Part 6 Personal Branding 245
Chapter 18 Building an Industry-Leading Personal Brand 247
Chapter 19 Generating Leads from LinkedIn 259
Part 7 Sales Strategy 265
Chapter 20 Account-Based Marketing, Managing Accounts & Building Digital Relationships 267
Chapter 21 Multi-Touch Selling 271
Chapter 22 Linked In Tools, Technology & Software 275
Chapter 23 Measuring Results on LinkedIn & Your SSI Score 281
Chapter 24 LinkedIn Sales Navigator Tips 285
Chapter 25 The Future of Social & Digital Selling 293
Chapter 26 The Prospecting Maze 299
Working with Daniel Disney 311
Acknowledgements 323
Index 329
With its built-in audience of skilled professionals and managers, LinkedIn's potential for salespeople has not gone entirely unnoticed. Despite this, many sales professionals remain oblivious to the true capabilities of the platform and underutilize its many tools.
The Ultimate LinkedIn Sales Guide delivers a step-by-step and practical guide to using LinkedIn to supercharge your sales numbers. You'll learn to build a magnetic LinkedIn profile, use the search functions to find clients, send effective LinkedIn messages in a variety of forms, and create great content that generates engagement, leads and most importantly, sales.
Regardless of what you sell, you'll discover ways to generate more repeat sales, build trust, and create engaging content that spreads organically, all while burnishing your credibility and your personal brand.
Ideal for sales professionals of all stripes, The Ultimate LinkedIn Sales Guide is also an indispensible resource for sales team leaders who seek to unlock a new and powerful sales tool for their team members.
'This book is a must-have for every professional out there who wants to grow and develop themselves on this incredibly powerful platform.'
—Wendy Van Gilst, Client Solutions Manager at LinkedIn
In The Ultimate LinkedIn Sales Guide, world-leading digital and social selling expert and author Daniel Disney demonstrates how to use LinkedIn to consistently generate more customers and sales. You'll learn how to build the ultimate LinkedIn profile, use the search functions to find the best customers and clients, send effective LinkedIn messages (written, audio and video), create great content that generates inbound leads, along with all of the latest tips, tricks, strategies and tools.
Perfect for anyone looking to utilize LinkedIn to increase their sales, leads, customers and clients, The Ultimate LinkedIn Sales Guide will also earn a place in the libraries of sales and business leaders who hope to lead by example and guide their teams to LinkedIn success.
'This is a "one stop shop" for everything you need to know about how to really use LinkedIn, and all packaged up and delivered in Daniel's inimitable style.'
—Shane Burchett, Channel Development Manager at Canon
'Whether you're newer to LinkedIn or a seasoned pro, this book is a masterclass on social selling.'
—Mark P. Jung, Head of Marketing at Dooly.ai
'Dan opened our eyes to all the possibilities and opportunities and he converted our team into Social Selling Evangelists. His training continues to pay off and we are generating leads and closing sales all over the world, every week, by just doing what he taught us.'
—Jim Skelly, Vice President, International Sale at Cambro Manufacturing
Produktdetaljer
Biographical note
Daniel Disney is an international keynote speaker, LinkedIn & Social Selling trainer and bestselling author. He is also the Founder and Owner of The Daily Sales, LinkedIn's most popular community for salespeople and sales leaders, with over 650,000 followers and growing. Daniel is on a mission to help as many businesses, sales teams and salespeople generate more leads, more pipeline, more sales, more customers and more revenue through LinkedIn.
www.thedailysales.net