Build a foundational understanding of artificial intelligence in today’s digital world. Artificial Intelligence Literacy introduces higher education students to the key principles, technologies, and real-world applications of AI that are shaping modern life and business. This accessible textbook provides a balanced, practical overview of how artificial intelligence works and why AI literacy is essential across every field of study. Students explore core AI concepts such as machine learning, neural networks, natural language processing, data ethics, and automation. The curriculum connects these technical ideas to real-world contexts including marketing, healthcare, communication, and decision-making, helping learners understand both the opportunities and challenges AI presents. Through interactive exercises, case studies, and guided projects, students gain hands-on experience evaluating AI tools, analyzing data-driven systems, and identifying responsible ways to use artificial intelligence. The text also emphasizes critical thinking, problem-solving, and digital ethics, ensuring students can navigate AI-driven environments with confidence and awareness. Perfect for courses in artificial intelligence, data literacy, business technology, and digital transformation, this textbook equips students with the knowledge and analytical skills to understand, evaluate, and communicate effectively about AI in professional and academic settings.