Over the years, many students have asked for examples of analyses based on the framework presented in _Textual Analysis: an approach_ _to analyzing professional texts_. This book is an attempt to meet that request.  The book contains five examples of analyses of previous exam assignments from the CBS course _Understanding Professional Texts_, which is included in the BA programme Intercultural Market Communication. However, the analyses are also highly relevant for other courses in text production. The analyses presented include a press release from Lundbeck, an advertisement from Forever Living Products, a text on litigation from Philip Morris, the introduction to an annual report from Amnesty International and a value statement from Lego. The book is suitable for all communication students at university level.
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ISBN
9788759320655
Publisert
2020
Utgave
1. utgave
Utgiver
Vendor
Samfundslitteratur
Språk
Product language
Dansk
Format
Product format
Digital bok