Over the years, many students have asked for examples of analyses
based on the framework presented in _Textual Analysis: an approach_
_to analyzing professional texts_. This book is an attempt to meet
that request.
The book contains five examples of analyses of previous exam
assignments from the CBS course _Understanding Professional Texts_,
which is included in the BA programme Intercultural Market
Communication.
However, the analyses are also highly relevant for other courses in
text production.
The analyses presented include a press release from Lundbeck, an
advertisement from Forever Living Products, a text on litigation from
Philip Morris, the introduction to an annual report from Amnesty
International and a value statement from Lego.
The book is suitable for all communication students at university
level.
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Produktdetaljer
ISBN
9788759320655
Publisert
2020
Utgave
1. utgave
Utgiver
Vendor
Samfundslitteratur
Språk
Product language
Dansk
Format
Product format
Digital bok
Forfatter