From the award-winning author of The Name of the Rose, an in-depth scholarly study of communication meanings through sign interpretation. Eco Umberto's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production. “The greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris.” —Journal of Aesthetics and Art Criticism “Draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions.” —Language in Society “The most significant text on the subject published in the English language that I know of.” —Journal of Communication