“The definitive work on Chinese television . . . A pioneering
picture of CCTV and its crucial role in the contemporary Chinese
political economy” (Robert W. McChesney, author of Corporate Media
and the Threat to Democracy). As China navigates the murky waters
of a “third way” with liberal economic policies under a strict
political regime, the surprising battleground for China’s future
emerges in the country’s highest rated television network—China
Central Television, or CCTV. With 16 internationally broadcast
channels and over 1.2 billion viewers, CCTV is a powerhouse in
conveying Chinese news and entertainment. The hybrid nature of the
network has also transformed it into an unexpected site of discourse
in a country that has little official space for negotiation. While
CCTV programming is state sponsored—and censored—the popularity
and profit of the station are determined by the people. And as the
Chinese Communist Party seeks to exert its own voice on domestic and
international affairs, the prospect of finding an amenable audience
becomes increasingly paramount. Through a series of interviews with
a fascinating cast of power players including a director of a special
topic program that incited the 1989 student movement, current and past
presidents of CCTV, and producers at the frontline of the network’s
rapidly evolving role in Chinese culture, celebrated media analyst
Ying Zhu unlocks a doorway to political power that has long been
shrouded in mystery. “An indispensable guide to the Chinese media
landscape.” —The New Inquiry “Up until Two Billion Eyes, the
view of Chinese media has often been limited . . . Ying Zhu expands
the periphery of our vision.” —Los Angeles Review of Books
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The Story of China Central Television
Produktdetaljer
ISBN
9781595588029
Publisert
2014
Utgiver
Independent Publishers Group (Chicago Review Press)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter