This illustrated history celebrates the 75th and 70th anniversaries
of Volkswagen's two most iconic vehicles, from the first Beetles
spearheaded by Ferdinand Porsche in the 1940s to the buses that became
synonymous with a generation. Volkswagen is one of the most beloved
brands in motoring history, thanks largely to two instantly
recognizable vehicles: the Beetle (a.k.a. Bug) and the Bus. More than
23 million VW Beetles have buzzed into the world since 1945, while the
VW Bus presaged the minivan by thirty-plus years. Volkswagen:
Beetles and Buses examines and celebrates all aspects of the vehicles
and the many cultural associations that have swirled around them for
more than seven decades. The diminutive rear-engined and easily
mass-produced Beetle became the most popular imported car in America
during the 1960s. Its success was due to its familiar face, its wildly
clever ad campaigns, and the sheer numbers produced. The equally
compact yet spacious Bus (a.k.a. Kombi, Microbus, Type 2, Transporter,
and simply “van”) has won millions of fans around the world with
its practicality, simplicity, and design. In this beautifully
illustrated and authoritatively written celebration, author Russell
Hayes looks back at the vehicles while focusing on the classic
air-cooled VWs that ran into the late 1970s. Along the way, readers
witness the Beetle and Bus at work and at play and learn about vehicle
development and growing roles in popular culture, including star
appearances in films like The Love Bug, Little Miss Sunshine,
Footloose, Fight Club, The Big Lebowski, and Fast Times at Ridgemont
High, as well as television shows like Lost and Once Upon a Time and
on the covers of the Beatles’ Abbey Road and Bob Dylan’s
Freewheelin’ album. The story is brought up to date with coverage of
the New Beetle and plans for the VW Buzz, a modern electric version of
the iconic Microbus due in 2022. Volkswagen: Beetles and Buses
deserves a place in the motoring libraries of VW owners, automotive
enthusiasts, and those simply interested in pop culture. It's the
ultimate illustrated history of these beloved vehicles.
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Smaller and Smarter
Produktdetaljer
ISBN
9780760367674
Publisert
2021
Utgiver
Quarto Publishing Group USA
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter