"Pham’s work offers a thorough look at how online behavior is shaping fashion industry actions and sheds light on the ways the current norms are failing some communities while granting protections to others."<br /> - Sarah Bartlett Schroeder (Library Journal) "Overall, in this book Minh-Ha T. Pham makes an important and unique contribution to the fields of media studies and critical race studies. The book will prove informative for scholars and students of these subjects and for those interested in the Thai or Vietnamese fashion industries and commerce as well as social media activism." - Sandra Kurfürst (Journal of Asian Studies) "Will poor taste ever go out of fashion? Find out now. Get yourself a copy of this book today." - Jane M. Ferguson (Sojourn) "Pham’s excellent discussion of social media users’ regulatory actions related to fashion copies is essential reading for those interested in fashion ethics. She challenges prevailing ideas around fashion inspiration and appropriation and provides a background of fashion knockoffs to illustrate how these ideas are based in racist and colonial histories. Her detailed discussion of Asian stereotypes is critical for understanding contemporary bias regarding fashion copies and her case studies demonstrate how these are perpetuated through current fashion discourses." - Amy Dorie (Fashion, Style & Popular Culture)
Introduction. “Share This with Your Friends”: Crowdsourcing IP Regulation 1
1. Regulating Fashion IP, Regulating Difference 27
2. The Asian Fashion Copycat 53
3. How Thai Social Media Users Made Balenciaga Pay for Copying the Sampeng Bag 77
4. “Ppl Knocking Each Other off Lol”: Diet Prada’s Politics of Refusal 99
Epilogue. Why We Can't Have Nice Things 125
Notes 131
Bibliography 147
Index 165