WINNER: Choice Reviews - Outstanding Academic Title, 2024 WINNER: 2023
Goody Business Book Awards - Marketing - Digital Marketing WINNER:
2023 Chanticleer International Book Awards, Harvey Chute First Place
Category Winner - Non-Fiction Business & Enterprise DISTINGUISHED
FAVORITE: Independent Press Award 2025 - Marketing & Public Relations
Create meaningful engagement, drive conversion rates and boost
customer retention with this crucial resource to unlocking the true
potential of your content marketing strategy. In an era of
user-generated, human-generated and machine-generated content,
mistakes are increasingly costlier to make. And more difficult to
recover from. To succeed in the highly competitive creator economy of
today and the future, content marketers need to rethink their approach
or go the way of the dinosaurs. High-Impact Content Marketing shows
how to succeed by taking a simplified yet strategic approach to
standing out and driving revenue impact. It covers time-proven
strategies to create video, audio, social media and longer-form
content that audiences will actually want to consume and how to do so
in a genuinely inclusive way. It also shows how to master content
distribution across channels such as websites, blogs, email and social
media networks to maximize reach, engagement and impact. What makes
High-Impact Content Marketing unique is how it weaves in behavioral
science and adult learning principles to maximize and measure impact.
It features easy-to-implement frameworks and actionable guides
throughout as well as examples of best-in-class content marketing from
the likes of Patagonia, Microsoft, Spotify and Google plus interviews
with top industry experts from across the globe. Guidance is also
included on how to align content with various stages of the customer
journey. This is an essential blueprint for ensuring the long-term
success of your content marketing strategy to increase brand
awareness, build relationships and boost conversions.
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Strategies to Make Your Content Intentional, Engaging and Effective
Produktdetaljer
ISBN
9781398608443
Publisert
2023
Utgave
1. utgave
Utgiver
Kogan Page
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter