B2B Content Marketing Strategy A Media-First Framework That Accelerates Growth
Produktdetaljer
Biografisk notat
Devin Bramhall, is a seasoned B2B marketing expert with over 15 years of experience spanning startups, agencies and large corporations. As the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, she worked with top tech clients including Google, Amazon, Slack and Spotify. She is now the Chief Growth Officer at Everest as well as a speaker at events including MarketingProfs B2B Forum and INBOUND.B2B Content Marketing Strategy A Media-First Framework That Accelerates Growth
"<b>Bramhall</b> cuts through the marketing noise with a framework that reminds us what we forget in our rush to automate everything: You can't have ROI without the human connection."
Ann Handley, Wall Street Journal best-selling author, 'Everybody Writes' (1st and 2nd edition), Chief Content Officer (CCO) at Marketing Profs, keynote speaker, social media influencer
"<b>Devin Bramhall</b> is one of the brightest minds in marketing. Her experience leading one of the most respected content marketing agencies shows in every insight she shares - always tactical, always thoughtful, and always with an edge of wit that makes you pay closer attention. If you're looking for a smarter way to think about content and the business of marketing, you're in the best possible hands."
Amanda Natividad, VP Marketing, SparkToro
"There's the way people tell you that marketing works, and then there's the way it actually works - it's the kind of experience you can only get from a decade-plus of taking your lumps, or by listening to <b>Devin.</b> I can't wait to send this to everyone on my team."
Sean Blanda, Owner, Gate Check Studios
"This is a marketing truth-teller at her best, and it's a good thing too: B2B marketers desperately need to evolve."
Jay Acunzo, author of 'Break the Wheel: Question Best Practices, Hone Your Intuition, & Do Your Best Work'
"<b>Bramhall</b>'s authentic voice and originality of thought come through the written words like you're sitting across from a friend, if your friend happened to be one of the sharpest marketing minds you've ever met. She doesn't just challenge conventional wisdom; she ignores it entirely when it doesn't serve her systems-level thinking."
Allison Byers, Founder/CEO, Scroobious, Angel Investor, Advisor
- Chapter - 00: Introduction;
- Chapter - 01: B2B content marketing strategy needs a refresh;
- Chapter - 02: Principles of good content marketing strategy;
- Chapter - 03: The human-centered, multimedia approach to content marketing;
- Chapter - 04: The community growth framework;
- Chapter - 05: Getting to really know your customers;
- Chapter - 06: Turning knowledge into resonance;
- Chapter - 07: Aligning channel, message, and messenger;
- Chapter - 08: Designing an efficient content marketing plan using media and AI;
- Chapter - 09: Measuring and reporting on content marketing strategy;
- Chapter - 10: What makes good content?;
- Chapter - 11: Securing buy-in for your content marketing strategy;
- Chapter - 12: Building a content culture – cross-functional collaboration;
- Chapter - 13: What happens when it doesn’t go to plan?;
"<b>Bramhall</b> cuts through the marketing noise with a framework that reminds us what we forget in our rush to automate everything: You can't have ROI without the human connection."
Ann Handley, Wall Street Journal best-selling author, 'Everybody Writes' (1st and 2nd edition), Chief Content Officer (CCO) at Marketing Profs, keynote speaker, social media influencer
"<b>Devin Bramhall</b> is one of the brightest minds in marketing. Her experience leading one of the most respected content marketing agencies shows in every insight she shares - always tactical, always thoughtful, and always with an edge of wit that makes you pay closer attention. If you're looking for a smarter way to think about content and the business of marketing, you're in the best possible hands."
Amanda Natividad, VP Marketing, SparkToro
"There's the way people tell you that marketing works, and then there's the way it actually works - it's the kind of experience you can only get from a decade-plus of taking your lumps, or by listening to <b>Devin.</b> I can't wait to send this to everyone on my team."
Sean Blanda, Owner, Gate Check Studios
"This is a marketing truth-teller at her best, and it's a good thing too: B2B marketers desperately need to evolve."
Jay Acunzo, author of 'Break the Wheel: Question Best Practices, Hone Your Intuition, & Do Your Best Work'
"<b>Bramhall</b>'s authentic voice and originality of thought come through the written words like you're sitting across from a friend, if your friend happened to be one of the sharpest marketing minds you've ever met. She doesn't just challenge conventional wisdom; she ignores it entirely when it doesn't serve her systems-level thinking."
Allison Byers, Founder/CEO, Scroobious, Angel Investor, Advisor
- Chapter - 00: Introduction;
- Chapter - 01: B2B content marketing strategy needs a refresh;
- Chapter - 02: Principles of good content marketing strategy;
- Chapter - 03: The human-centered, multimedia approach to content marketing;
- Chapter - 04: The community growth framework;
- Chapter - 05: Getting to really know your customers;
- Chapter - 06: Turning knowledge into resonance;
- Chapter - 07: Aligning channel, message, and messenger;
- Chapter - 08: Designing an efficient content marketing plan using media and AI;
- Chapter - 09: Measuring and reporting on content marketing strategy;
- Chapter - 10: What makes good content?;
- Chapter - 11: Securing buy-in for your content marketing strategy;
- Chapter - 12: Building a content culture – cross-functional collaboration;
- Chapter - 13: What happens when it doesn’t go to plan?;