'This book is visually beautiful. From the full-colour reproduction of a recruiting poster that forms the cover image to the numerous black-and-white photographs of men engaged in sporting activity that liberally illustrate it, the book is lovely to look at. And these images form only a small part of the rich seam of primary source material that James D. Campbell mines in his examination of the role and development of physical culture in the British Army between 1860 and 1920.' English Historical Review ’...this well-conceived and articulated study makes a compelling case for the extent to which reformers - within and beyond military - were successful in building up the links between the physical health and fitness of individual soldiers and army morale, and of promoting this ideal in civilian contexts as well. The book speaks to the role sport and physical fitness played in shoring up ideals about volunteerism, amateurism and leadership.’ Journal of the Society of Army Historical Research ’Campbell is breaking new ground... in his attempt to relate the army’s development of physical training to the other more recognised advances in professionalism. ...Campbell has usefully told us more about physical culture in the army than we recognised before.’ Social History