The 10th edition of Introduction to Financial Accounting provides comprehensive coverage of all the fundamental accounting techniques and practices required by the IFRS, IAS and the Conceptual Framework for Financial Reporting.  The authors bring the subject to life with stimulating discussions that encourage strategic thinking about the influence that accounting has on economic decision-making and its impact on society.  This new edition embraces a contemporary approach whilst retaining its renowned concise and student-friendly chapters. Packed with real-world examples, practical content, worked examples and exercises, this essential resource keeps students engaged while enhancing their understanding of complex accounting theory.  Key features include:  oCoverage of the latest developments in International Accounting Standards (IAS), International Financial Reporting Standards (IFRS) and the Conceptual Framework for Financial Reporting.  oA new chapter on Public Accountability giving background on who accountants should prepare accounts for and what should be included.  oNew accounting insights to provide practical examples of how issues are handled in real-world scenarios.  oNew contemporary issues in accounting to make students aware of the emerging issues and innovations that contemporary accountants must consider.  oUpdated real world examples highlighting European and International accounting scenarios, demonstrating the tangible impact of accounting theory.  oLearning activities, worked examples and end-of-chapter assessment material that offer students opportunities to practice key concepts and techniques.    Anne Marie Ward is a Professor of Accounting in the Department of Accounting, Finance and Economics at Ulster University. She is also a qualified Chartered Accountant and previously taught professional courses for Chartered Accountants Ireland for 15 years.  Andrew Thomas is former Senior Lecturer in Accounting and Finance at the University of Birmingham.  Mike Farrell is a Lecturer in Accounting at University College Cork. He is a Fellow of Chartered Accountants Ireland and possesses a number of years industry and practice experience.