Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Now fully integrated within McGraw-Hill's Connect platform, the 8th edition provides instructors with new ways to assess student performance in the managerial economics course. Students benefit from LearnSmart's adaptive learning modules, designed reinforce core concepts in each chapter. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.

Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

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Provides a solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. This title also provides instructors with new ways to assess student performance in the managerial economics course.
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1. The Fundamentals of Managerial Economics2. Market Forces: Demand and Supply3. Quantitative Demand Analysis4. The Theory of Individual Behavior5. The Production Process and Costs6. The Organisation of the Firm7. The Nature of Industry8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets9. Basic Oligopoly Models10. Game Theory: Inside Oligopoly11. Pricing Strategies for Firms with Market Power12. The Economics of Information13. Advanced Topics in Business Strategy14. A Manager's Guide to Government in the MarketplaceCase Study: Challenges at Time Warner:Appendix A: Answers to Selected End-of-Chapter ProblemsAppendix B: Additional Readings and References
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Produktdetaljer

ISBN
9780073523224
Publisert
2013-04-16
Utgave
8. utgave
Utgiver
Vendor
McGraw-Hill Professional
Vekt
1139 gr
Høyde
239 mm
Bredde
188 mm
Dybde
31 mm
Aldersnivå
05, 06, U, P
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
672

Biografisk notat

Michael R. Baye. University of Indiana Jeffrey T. Prince is Professor of Business Economics & Public Policy and Harold A. Poling Chair in Strategic Management at Indiana Universitys Kelley School of Business. He received his B.A. in economics and B.S. in mathematics and statistics from Miami University in 1998 and earned a Ph.D. in economics from Northwestern University in 2004. Prior to joining Indiana University, he taught graduate and undergraduate courses at Cornell University.Jeff has won top teaching honors as a faculty member at both Indiana University and Cornell, and as a graduate student at Northwestern. He has a broad research agenda within applied economics, having written and published on topics that include demand in technology and telecommunications markets, internet diffusion, regulation in healthcare, risk aversion in insurance markets, and quality competition among airlines. He is one of a small number of economists to have published in both the top journal in economics (American Economic Review) and the top journal in management (Academy of Management Journal). Professor Prince currently is a co-editor at the Journal of Economics and Management Strategy, and serves on the editorial board for Information Economics and Policy. In his free time, Jeff enjoys activities ranging from poker and bridge to running and racquetball.