I    Introduction     1    Introduction II     Preparing For a MV Analysis     2    Examining Your Data     3    Factor Analysis III    Dependence Techniques     4    Multiple Regression Analysis     5    Multiple Discriminate Analysis and Logistic Regression     6    Multivariate Analysis of Variance IV    Interdependence Techniques  7  Cluster Analysis  8  Multidimensional Scaling and Correspondence Analysis V    Moving Beyond the Basic Techniques  9  Structural Equation Modeling: Overview     10  Appendix – SEM     10a  CFA: Confirmatory Factor Analysis     11  Appendix – CFA     11a  SEM: Testing A Structural Model     12  Appendix – SEM  12a  Conjoint Analysis APPENDIX     A    Basic Stats

Chapter Reorganisation: Chapters now focus on a single topic and begin with providing basic information and application techniques. This is followed by more in-depth discussions later in the chapter. “Rule of Thumb” Feature Expanded: This feature has been improved so students learn how to best use different techniques. Use of Technical Terms and Statistical Notation Minimised: In order to make the text more accessible to management and non-mathematically focused students, the authors explain complex techniques in everyday language. Additional Chapters: Structural Equations Modeling has been expanded and reorganised, now covering 4 chapters.

NEW! Chapter Reorganization: Chapters now focus on a single topic and begin with providing basic information and application techniques. This is followed by more in-depth discussions later in the chapter. NEW! “Rule of Thumb” Feature Expanded: This feature has been improved so students learn how to best use different techniques. NEW! Additional Chapters: Structural Equations Modeling has been expanded and reorganized, now covering 4 chapters. NEW! Expansion of Website: “Great Ideas in Teaching Multivariate” Statistics has been updated to provide even more links for students and resources for instructors. There are a number of teaching materials available, including exercises, datasheets, and project ideas.   The website can be found at www.mvstats.com