THE MOST COMPREHENSIVE, GLOBAL GUIDE TO BUSINESS MODEL DESIGN AND
INNOVATION FOR ACADEMIC AND BUSINESS AUDIENCES.
_Business Model Innovation Strategy: Transformational Concepts and
Tools for Entrepreneurial Leaders _is centered on a timely,
mission-critical strategic issue that both founders of new firms and
senior managers of incumbent firms globally need to address as they
reimagine their firms in the post COVID-19 world. The book, which
draws on over 20 years of the authors collaborative theoretical and
rigorous empirical research, has a pragmatic orientation and is filled
with examples and illustrations from around the world.
This action-oriented book provides leaders with a rigorous and
detailed guide to the design and implementation of innovative, and
scalable business models for their companies. Faculty and students can
use _Business Model Innovation Strategy_ as a textbook in
undergraduate, MBA, and EMBA degree courses as well as in executive
courses of various designs and lengths. The content of the book has
been tested in both degree and non-degree courses at some of the
world's leading business schools and has helped students and firm
leaders to develop ground-breaking business model innovations.
This book will help you:
* Learn the basics of business model innovation?including the latest
developments in the field
* Learn how business model innovation presents new and profitable
business opportunities in industries that were considered all but
immune to attacks from newcomers
* Learn how to determine the viability of your current business
model
* Explore new possibilities for value creation by redesigning your
firm's business model
* Receive practical, step-by-step guidance on how to introduce
business model innovation in your own company
* Become well-versed in an important area of business strategy and
entrepreneurship
Authors Amit and Zott anchored the book on their pioneering research
and extensive scholarly and practitioner-oriented publications on the
design, implementation, and performance implications of innovative
business models. They are the most widely cited researchers in the
field of business model innovation, and they teach at the top-ranked
Wharton School of the University of Pennsylvania and the prestigious
global business school IESE with campuses in Barcelona, Madrid,
Munich, New York, and São Paulo.
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Transformational Concepts and Tools for Entrepreneurial Leaders
Produktdetaljer
ISBN
9781119689676
Publisert
2020
Utgave
1. utgave
Utgiver
Vendor
John Wiley & Sons P&T
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter