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Digital Branding A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Rowles Daniel
Heftet / 2022 / Engelsk

Produktdetaljer

ISBN
9781398603189
Publisert
2022-01-03
Utgave
3. utgave
Utgiver
Kogan Page Ltd
Vekt
360 gr
Høyde
235 mm
Bredde
155 mm
Dybde
13 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
232

Forfatter
Rowles Daniel

Biografisk notat

Daniel Rowles, based in Jersey, has more than 25 years of digital marketing experience on both client and agency sides. He is a CIM fellow and course director and the lead judge for the CIM Marketing Excellence Awards. Rowles also lectures at Imperial College London and Cranfield School of Management and co-hosts the Digital Marketing Podcast, a global top-10 business podcast on iTunes. His digital marketing company, TargetInternet.com, supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Building Digital Culture, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page.

Digital Branding A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

Rowles Daniel
Heftet / 2022 / Engelsk
Rowles Daniel
Heftet / 2022 / Engelsk
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"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough."

Gemma Butler, Marketing Director, Chartered Institute of Marketing

"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend."

Tim Ruthven, Director of Marketing and Communications at Imperial College Business School

"The definitive hands-on guide to digital tactics and strategy."

Ciaran Rogers, Host of the Digital Marketing Podcast

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.
Les mer
Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.
    • Chapter - 00: Introduction;
  • Section - PART ONE: Digital branding in perspective;
    • Chapter - 01: What digital branding really means;
  • Section - 02: Focusing on value;
  • Section - 03: Considering the user journey;
  • Section - 04: Objectives and authenticity;
  • Section - PART TWO: The digital toolkit;
  • Section - 05: Social media;
  • Section - 06: Search;
  • Section - 07: Mobile;
  • Section - 08: Online advertising;
  • Section - 09: Email marketing;
  • Section - 10: CRM and marketing automation;
  • Section - 11: From integration to transmedia campaigns;
  • Section - PART THREE: Digital brand strategy and measurement;
  • Section - 12: Measuring digital branding;
  • Section - 13: Primaries and indicators;
  • Section - 14: The role of analytics;
  • Section - 15: Bridging the gaps;
  • Section - 16: The importance of asking questions;
  • Section - 17: Conclusion;
Les mer
Provides practical tools to deliver digital branding success, such as a checklist covering the entire process, and measurement devices for multiple channels and purposes

Relaterte produkter

"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough."

Gemma Butler, Marketing Director, Chartered Institute of Marketing

"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend."

Tim Ruthven, Director of Marketing and Communications at Imperial College Business School

"The definitive hands-on guide to digital tactics and strategy."

Ciaran Rogers, Host of the Digital Marketing Podcast

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics. The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.
Les mer
Take control of your brand's online presence with this bestselling guide that shows you how to plan, analyze, optimize and measure the tangible results of your digital campaigns.
    • Chapter - 00: Introduction;
  • Section - PART ONE: Digital branding in perspective;
    • Chapter - 01: What digital branding really means;
  • Section - 02: Focusing on value;
  • Section - 03: Considering the user journey;
  • Section - 04: Objectives and authenticity;
  • Section - PART TWO: The digital toolkit;
  • Section - 05: Social media;
  • Section - 06: Search;
  • Section - 07: Mobile;
  • Section - 08: Online advertising;
  • Section - 09: Email marketing;
  • Section - 10: CRM and marketing automation;
  • Section - 11: From integration to transmedia campaigns;
  • Section - PART THREE: Digital brand strategy and measurement;
  • Section - 12: Measuring digital branding;
  • Section - 13: Primaries and indicators;
  • Section - 14: The role of analytics;
  • Section - 15: Bridging the gaps;
  • Section - 16: The importance of asking questions;
  • Section - 17: Conclusion;
Les mer
Provides practical tools to deliver digital branding success, such as a checklist covering the entire process, and measurement devices for multiple channels and purposes

Produktdetaljer

ISBN
9781398603189
Publisert
2022-01-03
Utgave
3. utgave
Utgiver
Kogan Page Ltd
Vekt
360 gr
Høyde
235 mm
Bredde
155 mm
Dybde
13 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
232

Forfatter
Rowles Daniel

Biografisk notat

Daniel Rowles, based in Jersey, has more than 25 years of digital marketing experience on both client and agency sides. He is a CIM fellow and course director and the lead judge for the CIM Marketing Excellence Awards. Rowles also lectures at Imperial College London and Cranfield School of Management and co-hosts the Digital Marketing Podcast, a global top-10 business podcast on iTunes. His digital marketing company, TargetInternet.com, supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco. He is also the author of Building Digital Culture, Mobile Marketing and Podcasting Marketing Strategy, also published by Kogan Page.

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