Authenticity in social media... is there anything more difficult? Companies, brands and corporations often struggle to sound authentic through their social media messaging, and as a result can end up alienating the very consumers they're seeking to connect with. Learn to overcome these hurdles with this fascinating and practical guide to connecting, human-to-human, in the digital space. The online world is a noisy place, and cutting through the rabble of social media, online content and digital messaging is a major challenge for any organisation. The most effective way to achieve this is through content that is sincere and authentic. Human to Human Marketing helps readers create just that: social media and digital messages that resonate and ring true, and that will help any organisation connect with its consumers. Social media data and metrics alone are not enough to ensure a meaningful connection. Human to Human Marketing helps all readers remember the human at the heart of every marketing interaction, and craft their social media content accordingly. The book will help readers choose the most appropriate social media channel for their consumers, make algorithms work to their advantage, and convert followers to customers - all through authentic, sincere content that will let your brand flourish.