Some of the most life-changing connections are made at events. But if you can’t design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas.
This book identifies the starting point of any event and outlines steps of how events come to life. It focuses on the DNA of specific aspects of events, and provides insight into how to observe and analyze events, understand stakeholders, and define behavioural changes required to deliver value. It also identifies the levers and mechanisms that influence such behavioural changes in event design.
This handbook lays the foundation for creating a common language. A language that can be spoken and understood by those who know and those who don’t yet know the mechanics of events. It is a pragmatic approach for designing and creating events that matter.
For more information about the #EventCanvas visit: www.eventcanvas.org/eventdesignhandbook
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Some of the most life-changing connections are made at events. But if you can’t design events, how can you change your world? The answer? This handbook will change the way you think about how events change the world you live in. It shows the way to re-design your world on one sheet of paper using the #EventCanvas.
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This book identifies the starting point (braiding point) of any event and names the steps of how they come alive. It aims to put your finger on the DNA of your event. This book shows you the components of the DNA of events. It gives you insight into the way you can observe, analyse any event. Understand who has what at stake. Define the behaviour change required to deliver value. Identify the levers and mechanism by which you can influence this behaviour change in your event design.
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Produktdetaljer
ISBN
9789063694340
Publisert
2016-09-15
Utgiver
Vendor
BIS Publishers B.V.
Høyde
209 mm
Bredde
209 mm
Aldersnivå
00, P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
204