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ISE Strategic Management: Concepts

Rothaermel, Frank
Heftet / 2020 / Engelsk

Produktdetaljer

ISBN
9781260571233
Publisert
2020-03-24
Utgave
5. utgave
Utgiver
Vendor
McGraw-Hill Education
Vekt
862 gr
Høyde
249 mm
Bredde
203 mm
Dybde
23 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
1152

Forfatter
Rothaermel, Frank

Biografisk notat

Frank T. Rothaermel (Ph.D., University of Washington) is a professor of Strategic Management and in the Scheller College of Business at the Georgia Institute of Technology. BusinessWeek names Frank one of Georgia Tech's Prominent Faculty in their national survey of business schools. The Kauffman Foundation Views Frank as one of the world's 75 thought leaders in entrepreneurship and innovation. Frank is an Alfred P. Sloan Industry Studies Fellow, and also holds a National Science Foundation (NSF) CAREER award, which "is a Foundation-wide activity that offers the National Science Foundation's most prestigious awards in support of...those teacher-scholars who most effectively integrate research and education...(NSF CAREER Award description). Frank has a wide range of teaching experience, including at the Georgia Institute of Technology, Georgetown University, Politenico di Milano, St. Gallen University (Switzerland), and the University of Washington. He received numerous teaching awards for excellence in the classroom. Frank's research interests lie in the areas of strategy, innovation, and entrepreneurship. To inform his research he has conducted extensive field work and executive training with leader corporations like Amgen, Daimler, Eli Lilly, GE Energy, GE Healthcare, Hyundai Heavy Industries (South Korea), Kimberly-Clark, Microsoft, McKesson, NCR, amount others. Frank regularly translates his research findings for wider audiences in articles in Forbes, MIT Sloan Management Review, Wall Street Journal, and elsewhere.

ISE Strategic Management: Concepts

Rothaermel, Frank
Heftet / 2020 / Engelsk
Rothaermel, Frank
Heftet / 2020 / Engelsk
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Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.
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PART ONE: ANALYSIS
1. What Is Strategy?
2. Strategic Leadership: Managing the Strategy Process
3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
4. Internal Analysis: Resources, Capabilities, and Core Competencies
5. Competitive Advantage, Firm Performance, and Business Models
PART TWO: FORMULATION
6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
7. Business Strategy: Innovation, Entrepreneurship, and Platforms
8. Corporate Strategy: Vertical Integration and Diversification
9. Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions
10. Global Strategy: Competing Around the World
PART THREE: IMPLEMENTATION
11. Organizational Design: Structure, Culture, and Control
12. Corporate Governance and Business Ethics
PART FOUR: MINICASES
How to Conduct a Case Analysis


MiniCases
1. Apple: What’s Next?
2. Starbucks CEO Kevin Johnson:” I’m not Howard Schultz”
3. BlackBerry’s Rise and Fall
4. Nike’s Core Competency: The Risky Business of Creating Heroes
5. Business Model Innovation: How Dollar Shave Club Disrupted Gillette
6. How JCPenney Sailed into a Red Ocean
7. Platform Strategy: How PayPal Solved the Chicken-or-Egg Problem
8. GE: Corporate Strategy Gone Wrong
9. Disney: Building Billion Dollar Franchises
10. Hollywood Goes Global
11. Yahoo: From Internet Darling to Fire Sale
12. Uber: Ethically Most Challenges Tech Company? 


Full-Length Cases
1. Airbnb Inc.*
2. The Vanguard Group*
3. Nike, Inc.*
4. Tesla, Inc.*
5. Netflix, Inc.*
6. Starbucks Corporation*
7. Amazon.com, Inc.*
8. Apple, Inc.*
9. The Walt Disney Company*
10. Facebook, Inc.*
11. Best Buy Co., Inc.*
12. McDonald’s Corporation*
13. Alphabet’s Google
14. Better World Books and The Triple Bottom Line
15. Delta Air Lines, Inc.
16. Merck & Co., Inc.
17. Uber Technologies
18. UPS in India
19. Walmart Inc.
20. The Movie Exhibition Industry
21. SpaceX
22. Kickstarter
*Note: The first 12 Full-Length cases are included as a separate complimentary eBook in Connect.
Les mer

Relaterte produkter

Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.
Les mer
PART ONE: ANALYSIS
1. What Is Strategy?
2. Strategic Leadership: Managing the Strategy Process
3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
4. Internal Analysis: Resources, Capabilities, and Core Competencies
5. Competitive Advantage, Firm Performance, and Business Models
PART TWO: FORMULATION
6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans
7. Business Strategy: Innovation, Entrepreneurship, and Platforms
8. Corporate Strategy: Vertical Integration and Diversification
9. Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions
10. Global Strategy: Competing Around the World
PART THREE: IMPLEMENTATION
11. Organizational Design: Structure, Culture, and Control
12. Corporate Governance and Business Ethics
PART FOUR: MINICASES
How to Conduct a Case Analysis


MiniCases
1. Apple: What’s Next?
2. Starbucks CEO Kevin Johnson:” I’m not Howard Schultz”
3. BlackBerry’s Rise and Fall
4. Nike’s Core Competency: The Risky Business of Creating Heroes
5. Business Model Innovation: How Dollar Shave Club Disrupted Gillette
6. How JCPenney Sailed into a Red Ocean
7. Platform Strategy: How PayPal Solved the Chicken-or-Egg Problem
8. GE: Corporate Strategy Gone Wrong
9. Disney: Building Billion Dollar Franchises
10. Hollywood Goes Global
11. Yahoo: From Internet Darling to Fire Sale
12. Uber: Ethically Most Challenges Tech Company? 


Full-Length Cases
1. Airbnb Inc.*
2. The Vanguard Group*
3. Nike, Inc.*
4. Tesla, Inc.*
5. Netflix, Inc.*
6. Starbucks Corporation*
7. Amazon.com, Inc.*
8. Apple, Inc.*
9. The Walt Disney Company*
10. Facebook, Inc.*
11. Best Buy Co., Inc.*
12. McDonald’s Corporation*
13. Alphabet’s Google
14. Better World Books and The Triple Bottom Line
15. Delta Air Lines, Inc.
16. Merck & Co., Inc.
17. Uber Technologies
18. UPS in India
19. Walmart Inc.
20. The Movie Exhibition Industry
21. SpaceX
22. Kickstarter
*Note: The first 12 Full-Length cases are included as a separate complimentary eBook in Connect.
Les mer

Produktdetaljer

ISBN
9781260571233
Publisert
2020-03-24
Utgave
5. utgave
Utgiver
Vendor
McGraw-Hill Education
Vekt
862 gr
Høyde
249 mm
Bredde
203 mm
Dybde
23 mm
Aldersnivå
U, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
1152

Forfatter
Rothaermel, Frank

Biografisk notat

Frank T. Rothaermel (Ph.D., University of Washington) is a professor of Strategic Management and in the Scheller College of Business at the Georgia Institute of Technology. BusinessWeek names Frank one of Georgia Tech's Prominent Faculty in their national survey of business schools. The Kauffman Foundation Views Frank as one of the world's 75 thought leaders in entrepreneurship and innovation. Frank is an Alfred P. Sloan Industry Studies Fellow, and also holds a National Science Foundation (NSF) CAREER award, which "is a Foundation-wide activity that offers the National Science Foundation's most prestigious awards in support of...those teacher-scholars who most effectively integrate research and education...(NSF CAREER Award description). Frank has a wide range of teaching experience, including at the Georgia Institute of Technology, Georgetown University, Politenico di Milano, St. Gallen University (Switzerland), and the University of Washington. He received numerous teaching awards for excellence in the classroom. Frank's research interests lie in the areas of strategy, innovation, and entrepreneurship. To inform his research he has conducted extensive field work and executive training with leader corporations like Amgen, Daimler, Eli Lilly, GE Energy, GE Healthcare, Hyundai Heavy Industries (South Korea), Kimberly-Clark, Microsoft, McKesson, NCR, amount others. Frank regularly translates his research findings for wider audiences in articles in Forbes, MIT Sloan Management Review, Wall Street Journal, and elsewhere.

Relaterte produkter