Red Teaming is a revolutionary new way to make critical and contrarian
thinking part of the planning process of any organization, allowing
companies to stress-test their strategies, flush out hidden threats
and missed opportunities and avoid being sandbagged by competitors.
Today, most — if not all — established corporations live with the
gnawing fear that there is another Uber out there just waiting to
disrupt their industry. Red Teaming is the cure for this anxiety. The
term was coined by the U.S. Army, which has developed the most
comprehensive and effective approach to Red Teaming in the world today
in response to the debacles of its recent wars in Iraq and
Afghanistan. However, the roots of Red Teaming run very deep: to the
Roman Catholic Church’s “Office of the Devil’s Advocate,” to
the Kriegsspiel of the Prussian General Staff and to the secretive
AMAN organization, Israel’s Directorate of Military Intelligence. In
this book, author Bryce Hoffman shows business how to use the same
techniques to better plan for the uncertainties of today’s rapidly
changing economy. Red Teaming is both a set of analytical tools and
a mindset. It is designed to overcome the mental blind spots and
cognitive biases that all of us fall victim to when we try to address
complex problems. The same heuristics that allow us to successfully
navigate life and business also cause us to miss or ignore important
information. It is a simple and provable fact that we do not know what
we do not know. The good news is that, through Red Teaming, we can
find out. In this book, Hoffman shows how the most innovative and
disruptive companies, such as Google and Toyota, already employ some
of these techniques organically. He also shows how many high-profile
business failures, including those that sparked the Great Recession,
could easily have been averted by using these approaches. Most
importantly, he teaches leaders how to make Red Teaming part of their
own planning process, laying the foundation for a movement that will
change the way America does business.
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How Your Business Can Conquer the Competition by Challenging Everything
Produktdetaljer
ISBN
9781101905982
Publisert
2017
Utgiver
Random House Digital Inc.
Språk
Product language
Engelsk
Format
Product format
Digital bok
Forfatter