Take Your Business from Average to Extraordinary The Wealthy Franchisee Scott Greenberg’s firsthand experience as an award-winning franchisee teaches entrepreneurs how to maximize not only profits but customer and employee relationships. You too can replicate the mental habits, science-based tactics, and financial results of high-performing franchisees. As a franchising consultant, Scott Greenberg has helped franchise owners and franchisees improve their performance in a variety of service industries. Readers will learn how to: Explore their own mental responses and become more self-aware Bring out the best in employees and build superstar teams Dazzle customers and increase sales with emotionally satisfying experiences Optimize the human elements of their operation so they can grow into a next-level enterprise and become wealthy