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Marketing in Web 3.0 Artificial Intelligence, the Metaverse and the Future of Marketing

Kingsnorth Simon
Heftet / 2024 / Engelsk

Produktdetaljer

ISBN
9781398615502
Publisert
2024-09-03
Utgiver
Kogan Page Ltd
Vekt
378 gr
Høyde
234 mm
Bredde
156 mm
Dybde
33 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
248

Forfatter
Kingsnorth Simon

Biografisk notat

Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in the UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of Digital Marketing Strategy and The Digital Marketing Handbook, also published by Kogan Page.

Marketing in Web 3.0 Artificial Intelligence, the Metaverse and the Future of Marketing

Kingsnorth Simon
Heftet / 2024 / Engelsk
Kingsnorth Simon
Heftet / 2024 / Engelsk
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"Kingsnorth takes us on a journey from how we market today, to how web3 will transform marketing. This is your essential guide to mastering the metaverse, AI, and digital strategy!"

Tim Hughes, CEO and Co-Founder, DLA ignite

"In an era when technological change is at warp speed, <i>Marketing in Web 3.0</i> gives marketers a roadmap to emerging opportunities and guidance on current challenges. This book is comprehensive, accessible and provides insights into how to create marketing strategies for the future."

Christina Inge, CEO and Founder, Thoughtlight

"<i>Marketing in Web 3.0</i> is a masterclass in navigating the uncharted waters of the digital frontier. Kingsnorth, with his trademark clarity and insight, deconstructs the complexities of web3, providing marketers with an indispensable toolkit for the future."

Chris Duffey, Head of Emerging Solutions, Adobe and Author

Se alle

"Simon has produced the go-to-guide for marketing teams navigating the now and the future of digital marketing."

Kate Cox, Fractional CMO, BrightBid

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth. Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Whilst many marketers know how important and influential this technology is going to be, many don't feel sure about where to start, what technology is here to stay or what the possibilities are. Marketing in Web 3.0 walks you through exactly what you should be doing today, what the technology is and where it's going. Covering everything from gamification, to creating immersive experiences and even the future of search, this book will give you an understanding of where we are now, how we got here and how you can seamlessly transform your marketing strategy and team for the future. As we navigate our way into web3 there is huge potential for brands to make an impact and reposition themselves for the future, but also huge risks and this book from the author of the market-leading book Digital Marketing Strategy will teach you how you can capitalize on this emerging technology to create new experiences and connect with customers in a whole new way.
Les mer
Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
    • Chapter - 00: INTRODUCTION;
  • Section - ONE: THE JOURNEY TO WEB 3.0;
    • Chapter - 01: What have we learned from Web 2.0;
    • Chapter - 02: Understanding the semantic web;
    • Chapter - 03: What the blockchain means for marketing;
    • Chapter - 04: Understanding the importance of gaming;
    • Chapter - 05: The technology foundations;
    • Chapter - 06: Ethics and marketing in Web 3.0;
  • Section - TWO: MARKETING IN WEB 2.5;
    • Chapter - 07: Creating VR and AR experiences;
    • Chapter - 08: Using AI in your marketing;
    • Chapter - 09: Marketing via the internet of things;
    • Chapter - 10: How marketers have used Gamification;
    • Chapter - 11: Learnings from existing mini metaverses;
    • Chapter - 12: Delivering integrated marketing;
    • Chapter - 13: The changing face of search;
    • Chapter - 14: Building meaningful content strategies;
  • Section - THREE: MARKETING IN WEB 3.0;
    • Chapter - 15: How consumers will act in Web 3.0;
    • Chapter - 16: Building your brand;
    • Chapter - 17: Creating immersive experiences;
    • Chapter - 18: Combining the virtual and the physical;
    • Chapter - 19: Building a team for Web 3.0;
Les mer
Provides a practical hands-on guide to the transition to web3 and what marketers need to learn from past mistakes to ensure a smooth transformation

Relaterte produkter

"Kingsnorth takes us on a journey from how we market today, to how web3 will transform marketing. This is your essential guide to mastering the metaverse, AI, and digital strategy!"

Tim Hughes, CEO and Co-Founder, DLA ignite

"In an era when technological change is at warp speed, <i>Marketing in Web 3.0</i> gives marketers a roadmap to emerging opportunities and guidance on current challenges. This book is comprehensive, accessible and provides insights into how to create marketing strategies for the future."

Christina Inge, CEO and Founder, Thoughtlight

"<i>Marketing in Web 3.0</i> is a masterclass in navigating the uncharted waters of the digital frontier. Kingsnorth, with his trademark clarity and insight, deconstructs the complexities of web3, providing marketers with an indispensable toolkit for the future."

Chris Duffey, Head of Emerging Solutions, Adobe and Author

Se alle

"Simon has produced the go-to-guide for marketing teams navigating the now and the future of digital marketing."

Kate Cox, Fractional CMO, BrightBid

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth. Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Whilst many marketers know how important and influential this technology is going to be, many don't feel sure about where to start, what technology is here to stay or what the possibilities are. Marketing in Web 3.0 walks you through exactly what you should be doing today, what the technology is and where it's going. Covering everything from gamification, to creating immersive experiences and even the future of search, this book will give you an understanding of where we are now, how we got here and how you can seamlessly transform your marketing strategy and team for the future. As we navigate our way into web3 there is huge potential for brands to make an impact and reposition themselves for the future, but also huge risks and this book from the author of the market-leading book Digital Marketing Strategy will teach you how you can capitalize on this emerging technology to create new experiences and connect with customers in a whole new way.
Les mer
Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
    • Chapter - 00: INTRODUCTION;
  • Section - ONE: THE JOURNEY TO WEB 3.0;
    • Chapter - 01: What have we learned from Web 2.0;
    • Chapter - 02: Understanding the semantic web;
    • Chapter - 03: What the blockchain means for marketing;
    • Chapter - 04: Understanding the importance of gaming;
    • Chapter - 05: The technology foundations;
    • Chapter - 06: Ethics and marketing in Web 3.0;
  • Section - TWO: MARKETING IN WEB 2.5;
    • Chapter - 07: Creating VR and AR experiences;
    • Chapter - 08: Using AI in your marketing;
    • Chapter - 09: Marketing via the internet of things;
    • Chapter - 10: How marketers have used Gamification;
    • Chapter - 11: Learnings from existing mini metaverses;
    • Chapter - 12: Delivering integrated marketing;
    • Chapter - 13: The changing face of search;
    • Chapter - 14: Building meaningful content strategies;
  • Section - THREE: MARKETING IN WEB 3.0;
    • Chapter - 15: How consumers will act in Web 3.0;
    • Chapter - 16: Building your brand;
    • Chapter - 17: Creating immersive experiences;
    • Chapter - 18: Combining the virtual and the physical;
    • Chapter - 19: Building a team for Web 3.0;
Les mer
Provides a practical hands-on guide to the transition to web3 and what marketers need to learn from past mistakes to ensure a smooth transformation

Produktdetaljer

ISBN
9781398615502
Publisert
2024-09-03
Utgiver
Kogan Page Ltd
Vekt
378 gr
Høyde
234 mm
Bredde
156 mm
Dybde
33 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
248

Forfatter
Kingsnorth Simon

Biografisk notat

Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in the UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of Digital Marketing Strategy and The Digital Marketing Handbook, also published by Kogan Page.

Relaterte produkter