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Sales and Marketing Channels How to Build and Manage Distribution Strategy

Dent Julian White Michael
Heftet / 2018 / Engelsk

Produktdetaljer

ISBN
9780749482145
Publisert
2018-04-03
Utgave
3. utgave
Utgiver
Kogan Page Ltd
Vekt
325 gr
Høyde
257 mm
Bredde
235 mm
Dybde
21 mm
Aldersnivå
P, U, 06, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
384

Forfatter
Dent Julian
White Michael

Biografisk notat

Julian Dent is Chairman of VIA International, a specialist routes-to-market consultancy. He has more than 35 years of global experience in distribution, specializing in channel strategy and implementation at global, corporate and regional levels. His clients include Barclays, Esso, Hewlett-Packard, Hyatt, Microsoft, Philips, Subway and Xerox. Michael White is EMEA General Manager of Quadmark, a global channels and sales enablement consultancy. He has been a worldwide routes-to-market specialist for 30 years across multiple industries, leading commercial consumer channel strategy from formulation through to execution. His clients include Apple, Caterpillar, Cisco, Electrolux, PayPal and Procter & Gamble.

Sales and Marketing Channels How to Build and Manage Distribution Strategy

Dent Julian White Michael
Heftet / 2018 / Engelsk
Dent Julian White Michael
Heftet / 2018 / Engelsk
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"This book is a true tour de force on all things marketing, distribution, franchising and more. Dent and White have given us a highly compelling and practical blueprint for success in times of great change and disruption. Their updated treatise gives us practical 21st-century strategic insights into sales and marketing channel and distribution management. Heed these authors' advice or risk irrelevance and peril for your business and brand."

Joe Tripodi, CMO, Subway, and former CMO, Coca-Cola, Allstate, MasterCard, Bank of New York and Seagram’s

"With sales and marketing channels becoming ever more complex and challenging, the need for help constantly increases. This book hits the mark - I seriously suggest anyone involved in channels has this to hand. Dent and White stand head and shoulders above many others in demystifying the channel into understandable and executable components. Whether you are a channel novice or channel expert, this new edition is paramount for executives to account managers alike."

Jeremy Butt, SVP International, Mitel

"This is the best book available for providing a deep understanding of channel business models and has helped us build more effective relationships with our channel partners."

Louis Gries, CEO, James Hardie Industries plc

Se alle

"This book is essential reading for any vendor working with indirect channels of distribution. The deep insights into channel business models it provides enable vendors to secure maximum value from both distributor and final-tier engagement."

Michael Urban, Corporate Vice President, Strategy, Transformation, Global Vendor Management, Tech Data Corporation

Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo
Les mer
Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
  • Section - PART ONE: Introduction;
  • Section - 01: How to get the best out of this book;
  • Section - 02: The business of getting products and services to market;
  • Section - 03: Major trends and developments in market access;
  • Section - PART TWO: Distributors, wholesalers and intermediaries;
  • Section - 04: The role of the distributor for sales and marketing channels;
  • Section - 05: How the distributor business model works;
  • Section - 06: Managing distributors – margins and profitability;
  • Section - 07: Managing distributors – working capital;
  • Section - 08: Managing distributors – productivity;
  • Section - 09: Managing distributors – sustainability;
  • Section - 10: Managing distributors – managing growth;
  • Section - 11: Understanding the distribution landscape;
  • Section - 12: How to get the best from distribution strategy;
  • Section - PART THREE: Managing final-tier sales and marketing channels;
  • Section - 13: The roles of the final-tier channel players;
  • Section - 14: How the business model works for final-tier channel players;
  • Section - 15: Managing final-tier channel players – sales and utilization;
  • Section - 16: Managing final-tier channel players – gross margin and recoverability;
  • Section - 17: Managing final-tier channel players – working capital management;
  • Section - 18: Managing final-tier channel players – value creation and growth;
  • Section - 19: How to get the best from final-tier channel players;
  • Section - PART FOUR: Managing distribution in individual industry sectors;
  • Section - 20: Introduction to managing distribution in individual industry sectors;
  • Section - 21: Insights from managing capital goods distribution;
  • Section - 22: Insights from managing consumer goods distribution and retailers;
  • Section - 23: Insights from managing services distribution;
  • Section - 24: Insights from managing hotels, restaurants, catering and travel distribution;
  • Section - 25: Insights from managing intellectual property distribution;
  • Section - 26: Insights from managing franchised distribution;
  • Section - Appendix: Key ratios;
  • Section - Appendix: Glossary of technical terms;
Les mer
Provides a complete economic framework for analyzing any channel partner (distributor, reseller or retailer) and a new series of multi-sector insights

Relaterte produkter

"This book is a true tour de force on all things marketing, distribution, franchising and more. Dent and White have given us a highly compelling and practical blueprint for success in times of great change and disruption. Their updated treatise gives us practical 21st-century strategic insights into sales and marketing channel and distribution management. Heed these authors' advice or risk irrelevance and peril for your business and brand."

Joe Tripodi, CMO, Subway, and former CMO, Coca-Cola, Allstate, MasterCard, Bank of New York and Seagram’s

"With sales and marketing channels becoming ever more complex and challenging, the need for help constantly increases. This book hits the mark - I seriously suggest anyone involved in channels has this to hand. Dent and White stand head and shoulders above many others in demystifying the channel into understandable and executable components. Whether you are a channel novice or channel expert, this new edition is paramount for executives to account managers alike."

Jeremy Butt, SVP International, Mitel

"This is the best book available for providing a deep understanding of channel business models and has helped us build more effective relationships with our channel partners."

Louis Gries, CEO, James Hardie Industries plc

Se alle

"This book is essential reading for any vendor working with indirect channels of distribution. The deep insights into channel business models it provides enable vendors to secure maximum value from both distributor and final-tier engagement."

Michael Urban, Corporate Vice President, Strategy, Transformation, Global Vendor Management, Tech Data Corporation

Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market. Unprecedented upheavals in routes-to-market are challenging businesses of all types. Products are becoming services, online and offline channels are integrating, and new distribution channels are dictating terms to producers. Placing market access at the heart of business and marketing strategy, this revised edition of Sales and Marketing Channels (originally Distribution Channels) addresses emerging business models and buying behaviours with practical steps, offering an efficient structure to extract tangible commercial value from partner relationships. Often referred to as the "Place" P in the marketing mix, this book and its host of downloadable resources integrate innovative case studies like AirBNB, the largest seller of rooms without ownership of any; Transferwise, the peer-to-peer Forex; plus, the rise of online retailers like Amazon and ASOS versus the decline of traditional stores like Macy's or BHS. Other updates include: -The impact of cloud technology -Advancing consumer channels -Monetizing the distribution of intellectual property -Plus the evolving 'gig economy', led by Uber and Deliveroo
Les mer
Utilize a complete economic framework for taking products and services to market with this updated and multi-sector approach to distribution strategy.
  • Section - PART ONE: Introduction;
  • Section - 01: How to get the best out of this book;
  • Section - 02: The business of getting products and services to market;
  • Section - 03: Major trends and developments in market access;
  • Section - PART TWO: Distributors, wholesalers and intermediaries;
  • Section - 04: The role of the distributor for sales and marketing channels;
  • Section - 05: How the distributor business model works;
  • Section - 06: Managing distributors – margins and profitability;
  • Section - 07: Managing distributors – working capital;
  • Section - 08: Managing distributors – productivity;
  • Section - 09: Managing distributors – sustainability;
  • Section - 10: Managing distributors – managing growth;
  • Section - 11: Understanding the distribution landscape;
  • Section - 12: How to get the best from distribution strategy;
  • Section - PART THREE: Managing final-tier sales and marketing channels;
  • Section - 13: The roles of the final-tier channel players;
  • Section - 14: How the business model works for final-tier channel players;
  • Section - 15: Managing final-tier channel players – sales and utilization;
  • Section - 16: Managing final-tier channel players – gross margin and recoverability;
  • Section - 17: Managing final-tier channel players – working capital management;
  • Section - 18: Managing final-tier channel players – value creation and growth;
  • Section - 19: How to get the best from final-tier channel players;
  • Section - PART FOUR: Managing distribution in individual industry sectors;
  • Section - 20: Introduction to managing distribution in individual industry sectors;
  • Section - 21: Insights from managing capital goods distribution;
  • Section - 22: Insights from managing consumer goods distribution and retailers;
  • Section - 23: Insights from managing services distribution;
  • Section - 24: Insights from managing hotels, restaurants, catering and travel distribution;
  • Section - 25: Insights from managing intellectual property distribution;
  • Section - 26: Insights from managing franchised distribution;
  • Section - Appendix: Key ratios;
  • Section - Appendix: Glossary of technical terms;
Les mer
Provides a complete economic framework for analyzing any channel partner (distributor, reseller or retailer) and a new series of multi-sector insights

Produktdetaljer

ISBN
9780749482145
Publisert
2018-04-03
Utgave
3. utgave
Utgiver
Kogan Page Ltd
Vekt
325 gr
Høyde
257 mm
Bredde
235 mm
Dybde
21 mm
Aldersnivå
P, U, 06, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
384

Forfatter
Dent Julian
White Michael

Biografisk notat

Julian Dent is Chairman of VIA International, a specialist routes-to-market consultancy. He has more than 35 years of global experience in distribution, specializing in channel strategy and implementation at global, corporate and regional levels. His clients include Barclays, Esso, Hewlett-Packard, Hyatt, Microsoft, Philips, Subway and Xerox. Michael White is EMEA General Manager of Quadmark, a global channels and sales enablement consultancy. He has been a worldwide routes-to-market specialist for 30 years across multiple industries, leading commercial consumer channel strategy from formulation through to execution. His clients include Apple, Caterpillar, Cisco, Electrolux, PayPal and Procter & Gamble.

Relaterte produkter