Master the essentials to sales and learn how to build true wealth along the way.

Sales Mastery Essentials Made Simple delivers a step-by-step process is for mastering the art of selling and becoming a top-performing sales professional in a way that is ethical and life-affirming while building inner and outer wealth and abundance.

The author covers a wide range of topics, including the psychology of selling, effective communication, building rapport with clients, crafting irresistible sales offers, and consummating the sale in a way that serves the clients deepest needs and creates a cause for mutual celebration. 

This guide focuses on stripping ultimate sales mastery down to its essentials with real-world examples and evidence-based science. It offers a wealth of insights and strategies readers can immediately put into practice. It is written in a clear and engaging style, making it accessible to readers of all levels of experience.

Sales Mastery Essentials Made Simple addresses the problems and interests of the audience by providing practical solutions to the challenges sales professionals face in every industry. It helps readers understand the psychology of selling and provides them with the tools they need to succeed in a competitive market whittled down to three basic processes and seven simple steps. It is sure to help seasoned sales professionals and those just starting out in their careers achieve their highest goals and reach their full potential.

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Sales Mastery Essentials Made Simple provides a proven step-by-step process to secure personal financial freedom through the mastery of sales without stress, guesswork, or frustration that allows its readers to create a life full of wealth, however they define it.v
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  • Submit to key industry reviewers, including Publishers Weekly and Library Journal
  • Leverage existing websites for marketing and promotion
  • Engage growing email list, with regular email promotions and special newsletters specifically tailored around the book and author's expertise
  • Intensively market on social media platforms (LinkedIn, Facebook, YouTube), populating the YouTube channel with valuable content and strategically targeting advertising campaigns on platforms like Facebook, Instagram, YouTube, and Google Ads
  • Use the author's experience in luxury retail to tailor marketing efforts and establish corporate engagements in the luxury market
  • Utilize free plus shipping book promotion strategy to boost sales
  • Aim to gain media coverage, including appearances as a podcast guest, and explore opportunities for TV coverage
  • Build on prior experience as a trainer and corporate presenter, targeting the luxury retail audience as well as the broader sales community
  • Public speaking will be a significant pillar of the marketing strategy
  • Host a prominent virtual launch event on platforms like Facebook Live, LinkedIn Live, and TikTok, directing traffic to purchase points like Barnes & Noble or specific bookstore locations
  • Intense three-month marketing lead-up to the book launch, which includes releasing free sample chapters, hosting educational webinars, and a series of podcast appearances
  • Comprehensive post-launch marketing for the next four weeks, with continued efforts to boost sales and enhance visibility

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Produktdetaljer

ISBN
9781636982502
Publisert
2024-03-28
Utgiver
Morgan James Publishing llc
Høyde
215 mm
Bredde
139 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
180

Biografisk notat

Ruth M. Farrington is a 48-year retail sales and marketing expert who has personally generated over 5 billion dollars in sales throughout her career. She is passionate about helping businesses achieve their sales goals by providing unique insights and strategies that have proven successful time and time again. Ruth has held numerous leadership positions in sales, merchandising, wholesaling, and customer service, applying her expertise across online and in-store purchasing to provide a cohesive customer experience. She has also trained and touched the lives of thousands of sales representatives, traveling extensively throughout the US. She is a master at turning around underperforming teams and operations into top local, regional, and national performers. Her international bestselling book Sales Mastery Essentials Made Simple inspired many salespersons to work and reach their business goals in life. A native of New York for over 40 years and a proud mother of three remarkable sons, Ruth now lives in her hometown of Cleveland, Ohio, where she continues to work with and train younger sales professionals to follow in and exceed her footsteps.