Selling in a Post-Trust World Discover The Soft Skills That Yield Hard Dollars
Produktdetaljer
Biografisk notat
Larry Levine is the best-selling author of Selling from the Heart and the co-host of Selling from the Heart Podcast. In over thirty years of in-the-field sales experience, he has learned what it takes to be a successful sales professional. In a post trust sales world, Larry helps sales teams leverage the power of authenticity to build and sustain trust to grow sales. As the co-founder of Selling From the Heart, Larry offers practical, relatable, and "street-savvy" coaching to sales professionals and leaders in highly-relational industries, empowering them to amplify their daily impact. Based in Thousand Oaks, CA, Larry is leading a revolution and a movement of authenticity, integrity, and trust in the sales profession.Selling in a Post-Trust World Discover The Soft Skills That Yield Hard Dollars
Trust is the essential commodity of sales. Yet, establishing and maintaining trust can feel impossible in a world where skepticism is at an all-time high.
Selling In a Post-Trust World coaches sales professionals in how to establish trust with prospects and clients. Based on The Trust Formula™, a proven model used to coach thousands of sales professionals, readers learn how to build authentic relationships, communicate meaningful value, create an inspirational experience, and establish disciplined habits.
Each chapter ends with practical action items. By putting the ideas in this book to work, readers will discover the secret to building trust with skeptical prospects and clients. As a result, they will grow sales as they master skills to prospect more effectively, increase win rates, and develop long-term relationships with clients.
Target Audience:
- Sales professionals and business leaders
- Readers interested in enhancing soft skills for better business outcomes
Marketing Plan:
- Promote book on dedicated websites
- Submit to key industry reviewers, including Publishers Weekly and Library Journal
- Leverage a large LinkedIn network and weekly newsletter to engage and expand the audience
- Utilize existing social media channels (LinkedIn, Facebook, Instagram, Twitter) to promote the book actively
- Conduct email marketing campaigns targeting the 8,500-strong email list
- Advertise the book on the existing Selling From The Heart podcast and through guest appearances on other podcasts
- Promote the book in daily and weekly emails specifically designed for sales leaders
- Host themed challenges such as the Trust Building Challenge and the Authentic Sales Challenge to engage the community and promote the book
- Utilize back-page ads in the existing Selling From The Heart book to drive attention to the new release
- Host a live stream launch party to generate excitement and facilitate direct engagement with potential readers
- Develop an ambassador/affiliate program within the community to enhance pre-sale efforts and widen reach
- Leverage existing client relationships for bulk purchases of the book
Trust is the essential commodity of sales. Yet, establishing and maintaining trust can feel impossible in a world where skepticism is at an all-time high.
Selling In a Post-Trust World coaches sales professionals in how to establish trust with prospects and clients. Based on The Trust Formula™, a proven model used to coach thousands of sales professionals, readers learn how to build authentic relationships, communicate meaningful value, create an inspirational experience, and establish disciplined habits.
Each chapter ends with practical action items. By putting the ideas in this book to work, readers will discover the secret to building trust with skeptical prospects and clients. As a result, they will grow sales as they master skills to prospect more effectively, increase win rates, and develop long-term relationships with clients.
Target Audience:
- Sales professionals and business leaders
- Readers interested in enhancing soft skills for better business outcomes
Marketing Plan:
- Promote book on dedicated websites
- Submit to key industry reviewers, including Publishers Weekly and Library Journal
- Leverage a large LinkedIn network and weekly newsletter to engage and expand the audience
- Utilize existing social media channels (LinkedIn, Facebook, Instagram, Twitter) to promote the book actively
- Conduct email marketing campaigns targeting the 8,500-strong email list
- Advertise the book on the existing Selling From The Heart podcast and through guest appearances on other podcasts
- Promote the book in daily and weekly emails specifically designed for sales leaders
- Host themed challenges such as the Trust Building Challenge and the Authentic Sales Challenge to engage the community and promote the book
- Utilize back-page ads in the existing Selling From The Heart book to drive attention to the new release
- Host a live stream launch party to generate excitement and facilitate direct engagement with potential readers
- Develop an ambassador/affiliate program within the community to enhance pre-sale efforts and widen reach
- Leverage existing client relationships for bulk purchases of the book