Strategic Management: A Competitive Advantage Approach, Concepts and Cases plus Pearson MyLab MyLab Management with Pearson eText, Global Edition
Produktdetaljer
Biografisk notat
Fred R. David, Forest R.David, and Meredith E. David area father–son–daughterteam that have published more than 50 articles in journals such as the Academyof Management Review, Academy of Management Executive, Journal of AppliedPsychology, Long Range Planning, International Journal of Management, Journalof Business Strategy, and Advanced Management Journal. Tworecent articles, listed below, are changing the way some strategic managementcourses are taught. Fred R. David hasbeen lead author of this textbook for three decades. This text is a globalleader in the field of strategic management providing an applications,practitioner-approach to the discipline. Approximately 500 colleges anduniversities currently use this textbook in 20 countries. With a PhD inManagement from the University of South Carolina, Dr. David is currently theTranSouth Professor of Strategic Planning at Francis Marion University inFlorence, South Carolina. He has published more than 40 academic journalarticles. Forest R. David hasbeen sole author of the Case Instructor’s Resource Manual forseven editions of this textbook. This Manual providesextensive teachers’ notes (solutions) for all the cases. Forest has also beensole author of the Chapter Instructor’s Manual, CaseMyLab, and Chapter MyLab ancillaries, as well as the free Excel StudentTemplate found on the author website (strategyclub.com). Forest has publishedmore than 80 strategic management cases, articles, and papers. He has taught strategic-managementcourses at Mississippi State University and Francis Marion University, andmanagement courses at Campbell University. Meredith E. David holdsa PhD in Business Administration from the University of South Carolina and anMBA Degree from Wake Forest University. She’s currently an Assistant ProfessorMarketing at Baylor University in Waco, Texas. She has published more than 30articles, cases, and papers on marketing and strategic management in suchjournals as the Journal of Consumer Behavior, Journal ofAdvertising, Journal of Strategic Marketing, EuropeanJournal of Marketing, and Journal of Business Research.Meredith has traveled the world over as a professor and student. Before joiningthe coauthor team on this textbook, Meredith received the prestigiousYoung Researcher Award in the Hankamer School of Business at Baylor University.
- The Nature of Strategic Management
- Business Vision and Mission
- The External Assessment
- The Internal Assessment
- Strategies in Action
- Strategy Analysis and Choice
- Implementing Strategies: Management and Marketing Issues
- Implementing Strategies: Finance and Accounting Issues
- Strategy Evaluation and Governance
- Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
- Global and International Issues
- How to Prepare and Present a Case Analysis
Students learn how to strategically plan
· NEW: Comprehensive Cases ineach chapter (30 in total) showcase a company that is employing strategicmanagement exceptionally well. These cases have been personally written by theauthors, ensuring maximum control and effectiveness in applying strategicmanagement concepts through case analysis.
- NEW: 11 End-of-Chapter Mini Cases and Questions bring the chapter contents to life and feature companies today’s students care about, such as Tesla, Ford, Walmart, P&G, Facebook, Boston Consulting Group, De Beers, Hasbro, and TJX Companies.
- NEW: A Concepts by Cases Matrix facilitates student learning of 30 key strategic-management concepts applied to 30 cases.
- UPDATED: Chapter Capsules include Strategist Capsules, which demonstrate individuals employing strategic management exceptionally well; Global Capsules, which explain the relevance of material to global operations, issues, and conditions; and Ethics Capsules, which explain how to operate in an ethical manner.
- NEW: With 62 End-of-Chapter Assurance of Learning Exercises , students apply chapter concepts and prepare for strategic-management case analysis.
- A strategic-planning template, available at strategyclub.com, enables users to easily apply strategic management concepts while engaging in assurance of learning exercises or case analysis. Students also gain experience using Excel, an important employability skill.
Tools to help solve teaching and learning challenges
- Chapter-Opening Learning Objectives show students what they should know after reading the chapter.
- Chapter Warm-up Assessments help instructors hold their students accountable for reading and demonstrating their knowledge of key concepts in each chapter before coming to class.
- NEW: Author-written Chapter Quizzes assess students’ understanding of the chapter learning objectives. Quizzes contain 471 review questions, many of which are new to this edition.
Proven, hallmark features
- NEW and UPDATED: 40% of the material in the 17th Edition has been updated, including discussions and examples on company core values, Porter’s Five Forces model, corporate governance, ethics, workplace romance, hiring away rival firms’ employees, wildlife welfare, sustainability, and more.
- This text meets all AACSB International guidelines that support a practitioner orientation rather than a theory/research approach. Strategic Management offers a skills-oriented process for developing a vision and mission statement; performing an external audit; conducting an internal assessment; and formulating, implementing, and evaluating strategies.
- The authors use a concise, conversational, and logical writing style, supported by numerous, current examples.
- A simple, integrative strategic-management model appears in all chapters and on the inside back cover. This model is widely used by strategic-planning consultants and companies around the world.
- Color photographs bring this edition to life and illustrate the practice of strategic management.
Thispackage includes MyLab® Management, a flexible digital platform thatempowers you to reach every student. MyLab combines unrivaled content, online assessments, and customizable featuresso you can personalize learning and improve results, one student at a time.
- NEW: 22 author created video assignments in the MyLab. Eleven new videos introduce the content of each chapter and another 11 discuss a variety of important topics such as mission statement delivery, BCG matrix, corporate evaluation, etc. Each video is associated with multiple-choice questions to help students assess their learning.
- NEW: Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.
Students learn how to strategically plan
- Comprehensive Cases in each chapter (30 in total) showcase a company that is employing strategic management exceptionally well. These cases have been personally written by the authors, ensuring maximum control and effectiveness in applying strategic management concepts through case analysis.
- 11 End-of-Chapter Mini Cases and Questions bring the chapter contents to life and feature companies today’s students care about, such as Tesla, Ford, Walmart, P&G, Facebook, Boston Consulting Group, De Beers, Hasbro, and TJX Companies.
- A Concepts by Cases Matrix facilitates student learning of 30 key strategic-management concepts applied to 30 cases.
- Chapter Capsules include Strategist Capsules, which demonstrate individuals employing strategic management exceptionally well; Global Capsules, which explain the relevance of material to global operations, issues, and conditions; and Ethics Capsules, which explain how to operate in an ethical manner.
- With 62 End-of-Chapter Assurance of Learning Exercises , students apply chapter concepts and prepare for strategic-management case analysis.
Tools to help solve teaching and learning challenges
- Author-written Chapter Quizzes assess students’ understanding of chapter learning objectives. Quizzes contain 471 review questions, many of which are new to this edition.
Proven, hallmark features
- 40% of the material in the 17th Edition has been updated, including discussions and examples on company core values, Porter’s Five Forces model, corporate governance, ethics, workplace romance, hiring away rival firms’ employees, wildlife welfare, sustainability, and more.
Thispackage includes MyLab® Management, a flexible digital platform thatempowers you to reach every student. MyLab combines unrivaled content, online assessments, and customizable featuresso you can personalize learning and improve results, one student at a time.
- 22 author created video assignments in the MyLab. Eleven new videos introduce the content of each chapter and another 11 discuss a variety of important topics such as mission statement delivery, BCG matrix, corporate evaluation, etc. Each video is associated with multiple-choice questions to help students assess their learning.
- Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place — even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.
Produktdetaljer
Biografisk notat
Fred R. David, Forest R.David, and Meredith E. David area father–son–daughterteam that have published more than 50 articles in journals such as the Academyof Management Review, Academy of Management Executive, Journal of AppliedPsychology, Long Range Planning, International Journal of Management, Journalof Business Strategy, and Advanced Management Journal. Tworecent articles, listed below, are changing the way some strategic managementcourses are taught. Fred R. David hasbeen lead author of this textbook for three decades. This text is a globalleader in the field of strategic management providing an applications,practitioner-approach to the discipline. Approximately 500 colleges anduniversities currently use this textbook in 20 countries. With a PhD inManagement from the University of South Carolina, Dr. David is currently theTranSouth Professor of Strategic Planning at Francis Marion University inFlorence, South Carolina. He has published more than 40 academic journalarticles. Forest R. David hasbeen sole author of the Case Instructor’s Resource Manual forseven editions of this textbook. This Manual providesextensive teachers’ notes (solutions) for all the cases. Forest has also beensole author of the Chapter Instructor’s Manual, CaseMyLab, and Chapter MyLab ancillaries, as well as the free Excel StudentTemplate found on the author website (strategyclub.com). Forest has publishedmore than 80 strategic management cases, articles, and papers. He has taught strategic-managementcourses at Mississippi State University and Francis Marion University, andmanagement courses at Campbell University. Meredith E. David holdsa PhD in Business Administration from the University of South Carolina and anMBA Degree from Wake Forest University. She’s currently an Assistant ProfessorMarketing at Baylor University in Waco, Texas. She has published more than 30articles, cases, and papers on marketing and strategic management in suchjournals as the Journal of Consumer Behavior, Journal ofAdvertising, Journal of Strategic Marketing, EuropeanJournal of Marketing, and Journal of Business Research.Meredith has traveled the world over as a professor and student. Before joiningthe coauthor team on this textbook, Meredith received the prestigiousYoung Researcher Award in the Hankamer School of Business at Baylor University.