"Rachel Miller writes with an authority based on long experience, deep theoretical and practical knowledge and profound empathy. Successful Change Communication leads readers through the change communication lifecycle with skill and detail and with practical examples, models and templates to make the task 'doable'. Rachel's mantra of change communication is inform, involve, inspire: she certainly does that with this book."

Emeritus Professor Anne Gregory, D.Litt. (H.C.), PhD, Hon. Fell CIPR, FRSA, FHEA. Huddersfield Business School, University of Huddersfield and Director, Practix Ltd.

"Blending practical frameworks with real-world insight, <i>Successful Change Communication</i> is a rare business book that leaves the reader fundamentally changed. Whether you're a seasoned professional or a student navigating an ever-evolving corporate landscape, this book will transform how you think about the world of work."

Peter Walpole, Branding + Integrated Communications Faculty at City College of New York & Social Media Lead at Infoblox

"This book makes a clear case for why change succeeds or fails long before implementation begins. Rachel Miller brings discipline, evidence and global expertise to show how communication during change creates the conditions for understanding, involvement and genuine commitment. A must-read for anyone who knows that people don't resist change, they resist being excluded from it."

Sia Papageorgiou FRSA, FCSCE, SCMP. Co-founder, Centre for Strategic Communication Excellence

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"Rachel Miller's trademark combination of deep expertise, genuine warmth and no-nonsense practicality can be found on each page of <i>Successful Change Communication</i>. If your intention is to lead for and communicate organizational change in a way that brings people with you and delivers the intended business benefits, read this."

Charlotte Carroll, Global Head of People & Internal Communication, Unilever plc

"<i>Successful Change Communication</i> is the new encyclopaedia of change communication for internal communicators and all those who are fascinated by change communication that can really work. Rachel explores the topic from a wide range of perspectives, leaving no stone unturned, to offer a wealth of practical tips, advice and helpful new models and frameworks. She shares her knowledge, experience and ideas about change in the distinctive and accessible 'Miller' style which will be instantly recognizable to her followers."

Martin Flegg, Internal and Change Communication Specialist and co-author of 'Exploring Internal Communication' (5th edition).

"However good you are at planning, change is naturally messy and emotional, rarely following a linear path because it has people at its heart. Just as well this latest title from Rachel Miller is here to act as a 'Successful Change Communication' Satnav. Her easy-to-read and informative book holds key takeaways, expert views and tips from the author herself. As someone working in an organization that has experienced significant change, the nudge to continually review what has gone before, use employee personas and consider control circles really resonates. I've led and been involved with change projects throughout my career and wish I'd had this on my shelf. A key read for strategic comms professionals and directors alike."

Sarah Waddington CBE, CEO, Public Relations and Communications Association (PRCA)

"Yet another amazing book from Rachel Miller! Communicating change effectively can feel daunting and overwhelming for even the most seasoned comms professional. Thanks to Rachel's thorough approach, there are plenty of takeaways and real-life examples, providing clear guidance and tactics for anyone navigating change within their organization. This book is a 'must-read' for comms professionals and leadership teams, no matter what size your organization."

Gemma Fallon, Internal Communications Manager, Arden University

"Rachel blends personal experience with professional expertise, weaving her own learning journey alongside established frameworks and expert perspectives. This book is a valuable resource for any communication professional who wants to move beyond transactional messaging and play a meaningful role in helping organizations navigate change with confidence, care, and clarity."

Priya Bates, ABC, MC, SCMP, IABC Fellow. President, Inner Strength Communication Inc.

"As a communicator, what I really like and what makes this book stand out for me is that Rachel's love and passion for internal communication shines through in every chapter. Beyond the inspiration, it's a refreshing reminder of our critical role in supporting people through change, filled with top tips and frameworks you can start using today."

Joe Salmon, Director Corporate Communications, Iron Mountain and Board Director, Institute of Internal Communication

"Everything you need to consider when planning, managing and evaluating change comms, and all in one place. Rachel's honest anecdotes, functional tools and top tips all bring the theories she shares to life. Her approach is strategic, practical and, vitally, caring."

Lisa Nice, Executive Assistant to Chief Executive Officer, and Internal Comms Officer at Comic Relief

"In this era of constant, often high-stakes organizational transformation where change comms has become a critical pillar of many comms roles, this timely book provides the essential tools to communicate change with confidence. Rich with insightful personal stories and evidence-based frameworks, Rachel Miller has created the definitive playbook for mastering the art of effective change communication."

Mione Collins, Board Director, International Association of Business Communicators (IABC) New South Wales and Head of Marketing, Communications and Events, Digital Finance Cooperative Research Centre

"Rachel Miller does what she does best, demystifying the subject and bringing clarity, structure and deep insight. She takes you from reparation and insight-gathering, through execution and evaluation, to reflection and optimization. Drawing on real-world scenarios, the book combines smart strategic thinking with tools that feel genuinely usable. For those navigating change, Rachel has your back. As ever, she takes a clear, logical path through the subject, giving you the clarity and confidence to lead communication during what is often a challenging - but also pivotal - time for organizations."

Katie Macaulay, Managing Director, AB Comms

"You can't land any change successfully without good comms - and this is far from straight forward when there are often multiple moving parts, interdependencies and professions involved, let alone the expectations of the people who will be impacted. Rachel's book encapsulates the complexity of change communications and offers multiple solutions from classic theories through to new models, real-life examples to AI advances. It is full of tips, honesty and reassurance."

Tracey Jewitt, Head of Organisational Change Communications, UK Research and Innovation

Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results. Successful Change Communication equips senior communication and HR leaders with proven tools for navigating high-impact transformation. As organizations face restructures, leadership transitions, rebrands, ownership changes and AI-driven disruption, this book provides a clear governance-led model for designing communication that reduces risk, protects trust and aligns employees with strategic priorities. Written by acclaimed communication leader Rachel Miller, the book reframes change communication as a leadership discipline rooted in data-led decision making, stakeholder insight and enterprise readiness. Through expert interviews, real-world examples and a lifecycle-based structure, it shows how to plan, implement and evaluate communication strategies that deliver measurable value across the organization. You'll learn how to: - Apply strategic models that support governance, risk management and leadership visibility - Deliver informed communication strategies for restructures, CEO transitions and organizational redesign - Use data-led insights to assess employee impact and optimize decision making - Implement tools for reviewing, evaluating and improving communication ROI across the change lifecycle - Strengthen alignment between employees and the C-suite during periods of turbulence With a powerful blend of strategic insight, practical frameworks and expert perspectives, Successful Change Communication enables senior leaders to communicate with clarity and confidence, ensuring change delivers sustainable results. Themes include: change leadership, governance models, strategic communication, enterprise transformation, AI impact, organizational resilience
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Plan and deliver effective change communication that enables you to successfully guide an organization through any type of change whilst keeping employees informed, involved and inspired.
    • Chapter - 00: Introduction to successful change communication;
  • Section - ONE: Change readiness and planning;
    • Chapter - 01: Debunking change to create clarity - unpicking the history, myths and models;
    • Chapter - 02: Creating connections during change - why change communication is vital;
    • Chapter - 03: Laying the foundations for change - using organizational insights to prepare for change;
    • Chapter - 04: Planning complicated change - designing for certainty and cohesion during multiple changes;
  • Section - TWO: Confident change communication;
    • Chapter - 05: Confident change communication - implementing change through effective internal communication;
    • Chapter - 06: Influencing and leading change - increasing relevancy and enhancing employee experience;
  • Section - THREE: Reviewing and measuring change;
    • Chapter - 07: Measuring and evaluating change - managing expectations and focusing on outcomes
    • Chapter - 08: Reviewing change - using analysis for revision and continuous improvement;
    • Chapter - 09: Preparing for future change - thinking ahead, using technology and upskilling;
    • Chapter - 10: Conclusion
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Explores how to measure and prove the value of change communication before, during and after the change

Produktdetaljer

ISBN
9781398624894
Publisert
2026-04-03
Utgiver
Kogan Page Ltd
Vekt
666 gr
Høyde
234 mm
Bredde
156 mm
Dybde
15 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
344

Forfatter

Biografisk notat

Rachel Miller is an internationally recognized authority on Internal Communication (IC), based in London, UK. A former journalist, with more than 20 years' IC experience she advises many of the world's best-known companies through her consulting business, All Things IC. She is a Fellow of the Institute of Internal Communication and Chartered Institute of Public Relations (CIPR) and was awarded CIPR's President's Medal in 2020. Rachel is a keynote speaker, Candid Comms podcast host and industry thought leader in the University of Florida's IC Research Hub. She also authored Internal Communication Strategy with Kogan Page.