'This cross-disciplinary, international collection of essays is marvelously eclectic. The central question of how creative industries evaluate their work is discussed via the lens of everything from dinnerware to clothing to film festivals to restaurant rankings. This book - particularly the outstanding synthesis by Keith Sawyer - will be of great interest to creativity researchers and organizational scholars alike.' James C. Kaufman, Professor of Psychology and Founding Director of the Learning Research Institute, California State University at San Bernardino

'There is nothing more important in studies of creativity than analyses of the process. The ethnographic approach described in this volume insures that the examples are realistic, and the focus on the field of design insures that the theories do in fact describe unambiguously creative work and the processes supporting it.' Mark A. Runco, Torrance Professor, Creative Studies & Gifted Education, University of Georgia

'Here is ongoing cultural process - creativity, then scrutiny. All through inspired close-up ethnography!' Ulf Hannerz, Professor Emeritus, Department of Social Anthropology, Stockholm University