This analysis of Americanization in European and Japanese industry after World War II, reveals the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and to create new hybrid forms that combined indigenous and foreign practices in unforeseen, yet competitive ways.

Chapter 1: Introduction: Americanization and Its Limits: Reworking US Technology and Management in Post-War Europe and Japan ; PART I: EXPORTING THE AMERICAN MODEL? ; Chapter 2: Americanization: Ideology or Process? The Case of the US Technical Assistance and Productivity Program ; Chapter 3: Transplanting the American Model? US Automobile Companies and the Transfer of Technology and Management to Europe after the Second World War ; PART II: REWORKING US TECHNOLOGY AND MANAGEMENT: NATIONAL, SECTORAL, AND FIRM-LEVEL VARIATIONS ; A: BRITAIN AND SWEDEN ; Chapter 4: Americanizing British Engineering? Strategic Debate, Selective Adaptation, and Hybrid Innovation in Post-War Reconstruction ; Chapter 5: Failure to Communicate: British Telecommunications and the American Lesson ; Chapter 6: Creative Cross-Fertilization and Uneven Americanization of Swedish Industry: Sources of Innovation in Post-War Motor Vehicles and Electrical Manufacturing ; B: FRANCE AND ITALY ; Chapter 7: A Slow and Difficult Process: The Americanization of the French Steel Producing and Using Industries after World War II ; Chapter 8: Remodelling the Italian Steel Industry: Americanization, Modernization, and Mass Production ; Chapter 9: Mass Production or 'Organized Craftsmanship'? The Post-War Italian Automobile Industry ; C: GERMANY AND JAPAN ; Chapter 10: The Long Shadow of Americanization: The German Rubber Industry and the Radial Tire Revolution ; Chapter 11: The Evolution of the 'Japanese Production System': Indigenous Influences and American Impact ; Chapter 12: American Occupation, Market Order, and Democracy: Reconfiguring the Japanese and German Steel Industries after World War II

`Review from previous edition This book is essential reading for anyone interested in post-war international economic history and the development of an internationalized business culture. It also provides a salutary reminder about the limited prospects of a national business model being transferred wholesale even in the era of the new economy and revived American dominance.' English Historical Review `A major addition to [the] literature ... this book is a major enrichment of our understanding of 'Americanization', combining a rich array of new research with a rigorous attention to problems of conceptualization.' The Historical Journal `This book will be of great value to economic as well as business historians, particularly those with an interest in the development of globalization ... the project is truly international in its scholarly dimensions' English Historical Review `...this book is the best by far of the recent spate of studies of Americanization, and it will be invaluable to scholars and students in a variety of fields.' Dr Raymond Stokes, University of Glasgow - Technology and Culture, Vol.42 `...this is an important book bringing together for the first time a great deal of useful information.' History, vol. 86, no. 284 `The detailed essays provide some fascinating examples of transatlantic interaction.' History, vol. 86, no. 284 `One hopes that this volume will be read by comparative political economists and management scholars as well [as]... political scientists [and] historians... The view that innovation can stem entirely from the hybridization of codified techniques with local circumstances is only one of its more striking theoretical insights. This is a most engaging and impressive set of essays.' Journal of Economic History

Addresses central problems of cross-national diffusion and transfer of productive models Particularly relevant for contemporary debates regarding globablization, Americanization, and Japanization in the industrial economy Based on a rich set of sectoral and firm-based studies Analyses cover the UK, France, Italy, Japan, Sweden, and Germany

Jonanthan Zeitlin is Professor of History, Sociology, and Industrial Relations at the University of Wisconsin-Madison, where he is also a co-director of the European Union Center. He has been a consultant on industrial and labour market policy for the International Labour Organization, the United Nations Industrial Development Organization, and the Greater London Council. Gary Herrigel is Associate Professor of Political Science at the University of Chicago, USA.

Addresses central problems of cross-national diffusion and transfer of productive models Particularly relevant for contemporary debates regarding globablization, Americanization, and Japanization in the industrial economy Based on a rich set of sectoral and firm-based studies Analyses cover the UK, France, Italy, Japan, Sweden, and Germany