This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues:
– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development
– Cultural Gaps and extensive dependence on expatriates
– The main characteristics of the workforce
– External factors influencing business
– Red tape and corruption
– Corporate social responsibility
– Sustainability of economic development
Les mer
The rising power of emerging economies is analyzed in this volume which focuses on Brazil, Russia, India and China in order to understand market opportunites and issues relevant to doing business in these countries.
Les mer
Introduction
What is an Emerging Market?
Starting Off
Working Environment
Building the Business Model
The Importance of Ethics
Emerging Global Challengers
Appendices
Bibliography
Index
Produktdetaljer
ISBN
9780761935575
Publisert
2007-01-11
Utgiver
Vendor
SAGE Publications Inc
Vekt
270 gr
Høyde
215 mm
Bredde
139 mm
Aldersnivå
U, P, 05, 06
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
248
Forfatter