<p>"Moeran's brilliant analyses, careful writing, and detailed (re)presentation of the intricate behind-the-scenes planning, discussion and negotiations [of the Japanese advertising industry]... this title is highly recommended for graduate students who attempt to conduct ethnographic fieldwork in Japan. - Social Science Japan Journal</p> <p>Ethnography at Work is a good read for anyone interested in seeing how ethnographic methodologies can be applied to an international business communication research site. - Journal of Business and Technical Communication - Christopher Toth, Iowa State University, USA"</p>

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.
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Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency.
The Case* It's in the NameThe Theories* Follow the Money * Advertising Talk* Impression Management* Constraints and Creativity* In Search of the Other* Conclusion: Ethnography at Work
Also available in hardback, 9781845204976 GBP55.00 (September, 2006)

Produktdetaljer

ISBN
9781845204983
Publisert
2007-09-01
Utgiver
Vendor
Berg Publishers
Vekt
249 gr
Høyde
234 mm
Bredde
156 mm
Aldersnivå
UU, 05
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
168

Forfatter

Biografisk notat

Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.