"This is an incredible book that takes a much-needed internationally comparative approach, offering important and nuanced insights into the practice of Data-Driven Campaigning. It is a captivating and thought-provoking read for anyone interested in data use in modern election campaigns." -- Prof. dr. Sanne Kruikemeier, Professor of Digital Media and Society, Wageningen University & Research "Dommett et al. present a highly timely, rigorous and pioneering interrogation of the concept and reality of Data-Driven Campaigning across Advanced Industrial Democracies. Drawing on a rich array of interviews with practitioners they effectively deconstruct and 'downsize' the hype surrounding the adoption of these new techniques and reveal that, as with earlier eras of campaign innovation, 'one size' does not fit all. Organizational culture and institutional context still play a vital role in shaping how when and why new technologies are used in voter communication and mobilization." -- Professor Rachel Gibson, University of Manchester "Dommett, Kefford, and Kruschinski have given us one of the only comparative, multi-national investigations of data campaigning. Their incredible attention to the specifics and complexities of DDC provides a framework that will be foundational to the field." -- Dr Jesse Baldwin-Philippi, Fordham University "Data Driven-Campaigning is a game-changing book. Dommett, Kefford, and Kruschinski do an outstanding job in disentangling the concept. The book is eloquent, conceptually rich, and empirically based. The implications of Data Driven Campaigning for democracy are profound. With this book, readers are provided guidance by the world leading scholars in the field." -- Claes de Vreese, University of Amsterdam "Recommended." -- Choice "Dommett, Kefford and Kruschinki present a very timely volume. They oppose the public perception of DDC with a differentiated analysis, just in time for the "super election year" 2024. Whilst the book has been published in the series "Journalism and Political Communication Unbound", I argue that it is relevant not only for communication scholars, but especially to researchers in the fields of electoral studies and party politics. It provides a sound theoretical basis for those of us without a background in political communication. I additionally recommend it for policy makers in the field of campaign regulation, not only, but especially in the covered countries." -- Kira Renée Kurz, Springer

Katharine Dommett is Professor of Digital Politics at the University of Sheffield. Her research interests focus on digital campaigning, political parties, data use and public perceptions. Professor Dommett has published extensively on the use of data in elections, digital campaigning, and the implications of digital technology for democratic politics. In earlier work, she focused particularly on political parties, and her book, The Reimagined Party was published in 2020. Professor Dommett was awarded the 2020 Richard Rose Prize by the Political Studies Association for an early-career scholar who has made a distinctive contribution to British politics. This award recognized her work as Special Advisor to the House of Lords Committee on Democracy and Digital Technology and her extensive engagement in public policy debates. Glenn Kefford's research explores questions about political parties, elections, campaigning, populism and the radical right. These interests span both Australian and comparative politics. He has published widely on these topics and his work has appeared in journals such as Political Studies, Party Politics, and the British Journal of Politics and International Relations. He is a former Australian Research Council Discovery Early Career Research Award Fellow (2019-2021) for his project on political campaigning in advanced democracies. Emerging from this fellowship was his previous monograph on data-driven campaigning, Political Parties and Campaigning in Australia: Data, Digital and Field, published by Palgrave. In the last five years, he has provided expert commentary in over 400 media stories about electoral politics in Australia and internationally. This includes writing for The Washington Post, The Age, Sydney Morning Herald, the Guardian and the ABC. Dr Simon Kruschinski is a Postdoctoral Researcher at the Department of Communication at the Johannes Gutenberg-University of Mainz in Germany, where he received his PhD in Communication Studies in 2022. His research focuses on election campaigns and how data, analytics, and technologies are used to persuade or mobilise voters on- and offline. Depending on the object under study, he uses computational as well as traditional quantitative and qualitative methods. Dr Kruschinski has published extensively on topics at the intersection of political communication, digital marketing, political behaviour, and political media coverage. His publications appear in international peer-reviewed journals such as Political Communication, Journal of Information Technology & Politics, International Journal of Press/Politics, Party Politics, and European Union Politics. His work was funded by German funding bodies and has received national awards. He is involved in multinational research projects, such as CamforS (Campaigning for Strasbourg), or DigiWorld (Digital Election Campaigning Worldwide). Based on his expertise, Dr Kruschinski advises parties, institutions, or foundations and is regularly featured in German media. More details and updates about his research work can be found on his website, and on Twitter @meinungfuehrer.

Selling point: Features unprecedented empirical data from 328 interviews with campaign professionals and consultants Selling point: Highlights the voices of campaign practitioners through their varied experiences Selling point: Provides a new explanatory framework detailing systemic, regulatory and party level explanations of diverging campaigning trends