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Principles of Marketing is the highly successful European adaptation
of Kotler and Armstrong, one of the world's leading and most
authoritative marketing textbooks.
The text takes a practical and managerial approach to marketing. It
is rich in topical examples and applications that show the major
decisions that marketing managers face in their efforts to balance an
organisation’s objectives and resources against needs and
opportunities in the global marketplace.
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Produktdetaljer
ISBN
9780273743156
Publisert
2014
Utgave
6. utgave
Utgiver
Vendor
Pearson (Intl)
Språk
Product language
Engelsk
Format
Product format
Digital bok
Antall sider
720
Forfatter