Marketing Strategy Based on First Principles and Data Analytics Palmatier Robert W. Heftet / 2021 / Engelsk
Intelligent Marketer’s Guide to Data Privacy The Impact of Big Data on Customer Trust Palmatier Robert W. Innbundet / 2019 / Engelsk
Marketing Channel Strategy An Omni-Channel Approach -International Student Edition Palmatier Robert W. Heftet / 2019 / Engelsk
Handbook on Customer Centricity Strategies for Building a Customer-Centric Organization Palmatier Robert W. Innbundet / 2019 / Engelsk
