Engaging and accessible, this book offers students a complete guide to using NVivo for qualitative data analysis. Drawing on their wealth of expertise, the authors offer detailed, practical advice that relates to students’ own experience and research projects. Packed with real-world examples and case studies, the book supports students through every stage of qualitative data analysis. The Third Edition: Contains fully integrated instructions for using NVivo on both Mac and PC, with screenshots and click-by-click guidance. Seamlessly interweaves theory and practice in easy-to-follow steps. Empowers students to develop their critical thinking. Accompanied by video tutorials for both Mac and PC, web links and a host of other helpful online resources, this step-by-step book removes students′ anxiety about tackling data analysis. Whether for advanced researchers or those approaching the task for the first time, this clear, yet comprehensive guide is the perfect companion for anyone doing qualitative data analysis with NVivo.