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Research Methods in Business Studies

Ghauri, Pervez Gronhaug, Kjell
Heftet / 2010 / Engelsk
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Produktdetaljer

ISBN13
9780273712046
Publisert
2010
Utgave
4. utgave
Utgiver
Vendor
Financial Times Prentice Hall
Aldersnivå
05, UU
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
288
Vekt
480 gr
Høyde
238 mm
Bredde
166 mm
Tykkelse
18 mm
Se alle
Forfatter
Ghauri, Pervez
Gronhaug, Kjell

Research Methods in Business Studies

Ghauri, Pervez Gronhaug, Kjell
Heftet / 2010 / Engelsk
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.The following online resources support the text:For Instructors: PowerPoint slides
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Provisional TOC PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH 1. Introduction2. Research in business PART TWO: THE RESEARCH PROCESS3. The Process Perspective4. Research Problems5. Research Design 6. Measurements 7. Data sources8. Data Collection9. Sampling in empirical research10. Preparation and analysis of dataPART THREE: IMPLEMENTATION 11. Quantitative data analysis 12. Qualitative Data analysis 13. Writing the final report
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The book is written for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project.
Dr. Pervez Ghauriis Professor of International Business at Kings College London.Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..
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Produktdetaljer

ISBN13
9780273712046
Publisert
2010
Utgave
4. utgave
Utgiver
Vendor
Financial Times Prentice Hall
Aldersnivå
05, UU
Språk
Product language
Engelsk
Format
Product format
Heftet
Sider
288
Vekt
480 gr
Høyde
238 mm
Bredde
166 mm
Tykkelse
18 mm
Se alle
Forfatter
Ghauri, Pervez
Gronhaug, Kjell