A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.Written in an accessible style, this book demonstrates the im
...
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.The following online resources support the text:For Instructors: PowerPoint slides
Detaljer
Detaljer
ISBN13
9780273712046
Format
Product format
Heftet
Utgiver
Vendor
Financial Times Prentice Hall
Språk
Product language
Engelsk
Published
2010
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