The book is written for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project.
Provisional TOC
PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH
1. Introduction
2. Research in business
PART TWO: THE RESEARCH PROCESS
3. The Process Perspective
4. Research Problems
5. Research Design
6. Measurements
7. Data sources
8. Data Collection
9. Sampling in empirical research
10. Preparation and analysis of data
PART THREE: IMPLEMENTATION
11. Quantitative data analysis
12. Qualitative Data analysis
13. Writing the final report
Les mer
Produktdetaljer
ISBN
9780273712046
Publisert
2010
Utgave
4. utgave
Utgiver
Vendor
Financial Times Prentice Hall
Vekt
480 gr
Høyde
238 mm
Bredde
166 mm
Dybde
18 mm
Aldersnivå
05, UU
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
288