The book is written for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project.
Provisional TOC PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH 1. Introduction 2. Research in business PART TWO: THE RESEARCH PROCESS 3. The Process Perspective 4. Research Problems 5. Research Design 6. Measurements 7. Data sources 8. Data Collection 9. Sampling in empirical research 10. Preparation and analysis of data PART THREE: IMPLEMENTATION 11. Quantitative data analysis 12. Qualitative Data analysis 13. Writing the final report
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Produktdetaljer

ISBN
9780273712046
Publisert
2010
Utgave
4. utgave
Utgiver
Vendor
Financial Times Prentice Hall
Vekt
480 gr
Høyde
238 mm
Bredde
166 mm
Dybde
18 mm
Aldersnivå
05, UU
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
288

Biografisk notat

Dr. Pervez Ghauriis Professor of International Business at Kings College London. Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..