Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.
Les mer
The 4th edition of Silent Selling teaches the best practices in
visual merchandising as currently applied by professionals in the retail
industry, providing readers with the knowledge and skills to create retail environments that sell.
Les mer
Preparation for Visual Creativity
Creative Thinking: Getting "Out of the Box"
What Is Visual Merchandising?
Core Design Strategies
Practices and Strategies for the Selling Floor
Layout and Fixtures for Fashion Apparel
Fashion Apparel Wall Setups
Fashion Apparel and Accessory Coordination
Home Fashion Presentation
Communicating Retail Atmospherics
Signing
Lighting
Visual Practices for Nontraditional Venues
Grocery and Food Service Stores
Nontraditional Retailing
Tools and Techniques for Merchandise Display
The Magic of the Display Window
Mannequins and Mannequin Alternatives
Building a Visual Merchandising Department
Career Strategies
Visual Merchandising Careers
Les mer
The 4th edition of Silent Selling teaches the best practices in visual merchandising as currently applied by professionals in the retail industry, providing readers with the knowledge and skills to create retail environments that sell.
Les mer
Produktdetaljer
ISBN
9781609011536
Publisert
2011-08-21
Utgave
4. utgave
Utgiver
Vendor
Fairchild Books
Vekt
1629 gr
Høyde
280 mm
Bredde
215 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
448