Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition, is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's "Look-Compare-Innovate" model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.
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The 4th edition of Silent Selling teaches the best practices in visual merchandising as currently applied by professionals in the retail industry, providing readers with the knowledge and skills to create retail environments that sell.
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Preparation for Visual Creativity Creative Thinking: Getting "Out of the Box" What Is Visual Merchandising? Core Design Strategies Practices and Strategies for the Selling Floor Layout and Fixtures for Fashion Apparel Fashion Apparel Wall Setups Fashion Apparel and Accessory Coordination Home Fashion Presentation Communicating Retail Atmospherics Signing Lighting Visual Practices for Nontraditional Venues Grocery and Food Service Stores Nontraditional Retailing Tools and Techniques for Merchandise Display The Magic of the Display Window Mannequins and Mannequin Alternatives Building a Visual Merchandising Department Career Strategies Visual Merchandising Careers
Les mer
The 4th edition of Silent Selling teaches the best practices in visual merchandising as currently applied by professionals in the retail industry, providing readers with the knowledge and skills to create retail environments that sell.
Les mer

Produktdetaljer

ISBN
9781609011536
Publisert
2011-08-21
Utgave
4. utgave
Utgiver
Vendor
Fairchild Books
Vekt
1629 gr
Høyde
280 mm
Bredde
215 mm
Aldersnivå
05, U
Språk
Product language
Engelsk
Format
Product format
Heftet
Antall sider
448

Biografisk notat

Judith Bell is the Group Manager of Creative Merchandising Solutions for Target. She is in her 22nd year at the corporation where she offers inspiration to presentation, product development, and merchant teams. In 2010, Bell was voted one of the top ten 'Retail Design Influencers' by colleagues nationwide and in 2006 was named a 'Retail Design Luminary' at the Dynamic Date Inc. (DDI) Portfolio event.