Developing innovative services and launching them successfully in international markets – these are major challenges for enterprises and national economies which aim to benefit from the opportunities of the service sector by achieving more growth and employment.
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The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and helps to develop a roadmap for future R & D activities in these fields. The book is written for researchers in engineering and management.
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Includes supplementary material: sn.pub/extras
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Produktdetaljer
ISBN
9783540298588
Publisert
2006-10-18
Utgiver
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Høyde
235 mm
Bredde
155 mm
Aldersnivå
Research, P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
8