<p>"The authors present an easy-to-understand model and an easy-to-implement set of steps to successful risk management. This book should be required reading for project and product managers. I believe you can read it one day, implement it the next, and begin seeing results immediately. The model and approach presented here navigates the knife-edge between the obvious babbling and the philosophical musing that seems to dominate the risk management literature."</p><p>Patrick Neal, Ph.D., PMP, Manager, Project Management Network, Agilent Technologies 06/01/04</p><p>"In our fast-paced environment, there is ever-increasing pressure to bring successful new products and services to market faster than before. This means that risk management is strategically important to the success of your project or venture. <i>Proactive Risk Management</i> provides proven techniques for assessing and avoiding risks before they hinder the results of your project. This excellent manual will be my standard reference on the subject from now on."</p><p>Dr. Peter Maddern, Product Development Manager, Kimberly-Clark Europe 06/01/04</p><p>"Successfully managing complex product development projects - and keeping effected customers, stakeholders and team members connected - requires clear communication. In my experience as a leader of projects and project managers in Defense, Aerospace, Commercial Consumer Electronics and Medical Devices/Bio Pharmaceuticals the most effective basis for that communication is risk identification and management. <i>Proactive Risk Management</i> provides an extremely practical guide to the tools, techniques and strategies that best enable that risk-based communication. It is clear that identifying and accepting the "right" risks within a project can be a powerful competitive edge. Keep a copy of this book on your desk and in the hands of your teams I will."</p><p>Mike Shires, Vice President, Global Program Management, Baxter Healthcare 06/01/04</p><p>"This book clearly communicates the challenges of risk management in product development and provides simple, proven methods for addressing them. The authors' experience with managing risk in product development is clearly evidenced in their practical treatment of the subject. They take a holistic view of product development and illuminate the cross-functional nature of risk in product development. They then offer a straightforward procedure for managing risk and suggestions for implementing techniques in the real world."</p><p>Kent Harmon, Director, Prod. Dev. Imp., HPA Division, Texas Instrument 06/01/04</p>