"A well-curated practical guide for brand builders who understand the value of values. The thought-provoking 'Dream-Do-Dare' framework will help you define and operationalize your brand purpose in a way that elevates profit as well."

Virginie Helias, Chief Sustainability Officer, Procter & Gamble

"Provides insightful guidance and inspiration not only on how to create a 'love brand', but how to maintain one."

Leonardo Chavez, Global Brand President, Kiehl’s Since 1851

"Standing out in a burgeoning panoply of branding literature is no mean feat. <b>Schaefer</b> and <b>Kuehlwein</b> have done it again with Brand Elevation - a practitioner's road-map to curating brand desire and equity."

Deryck J van Rensburg, Dean, Pepperdine Graziadio Business School

"An astute, practical and ethical guide to branding and marketing for companies willing to self-examine the best purpose of their enterprise, and cultivate long-term relationships with their customers on the basis of shared values and identity."

Vincent Stanley, Director of Philosophy, Patagonia, co-author of "The Responsible Company: What We've Learned From Patagonia's First 40 Years" and poet

"Makes an incredibly complex marketing innovation clear to anyone: it provides the fundamentals to break down what gives a brand meaning and how to give inanimate objects animate characteristics."

Scott Galloway – Professor at NYU Stern School of Business, author of "The Four" and founder of L2Inc. and Section 4

"Explains perfectly how much the classical approach to marketing has changed and how small new brands - Ueber brands with a real story to tell - become so relevant. A must-read for everyone who wants to understand this recent development!"

Felix Ahlers, CEO, FRoSTA AG

"A highly relevant book for every business executive and marketing student, offering in-depth analyses, a hands-on how-to program, and rich case studies all in one. A unique and outstanding reference to deliver superior brand performance."

Glyn Atwal, Associate Professor, Burgundy School of Business and co-author of "Luxury Brands in China and India"

"A must-read for any marketer wanting to elevate a brand - and that is almost everyone of us."

Erich Joachimsthaler, Founder and CEO, Vivaldi Group and author of "Brand Leadership" with David Aaker and of "Hidden in Plain Sight"

"This book follows-up on JP and Wolf's first book with step-by-step instructions on how brand builders can go about elevating their brands and taking them 'ueber' - above and beyond the crowd of competitors."

Frédéric Fekkai, Executive Chairman and Founder, Frederic Fekkai & Co and Bastide