"Even the greatest organizations simply do not survive the test of time without a deliberate focus on their workplace culture. It is a pleasure to read this book which articulates a powerful approach for organizational culture measurement, using behavioural science and predictive analytics to scientifically measure and embed desired culture to achieve chosen business outcomes and thereby harness the true power of culture. A must read for leaders that want to tangibly measure, improve and transform their workplace culture.<b> </b>"

Miguel Ángel Rodriguez Sola, Senior Advisor to Boston Consulting Group

"A thought-provoking book which combines grounded research with insightful reflection. As leaders we continue to wrestle with what culture really means and how we measure it - this book provides new perspectives and challenges our beliefs.<b> </b>"

Melanie Richards, Non-Executive Director, UK

"It is a joy to read a book which brings hard data, deep analysis and real insight to culture in organizations. It is a book which will make you think and think again"

Jo Owen, author of How to Lead and Smart Thinking

"Whilst AI will undoubtedly transform many aspects of society, culture will continue to play a vital role in shaping how we develop, use and co-exist with it. This book provides an amazing insight into the power of data, how to interpret and analyse it and, more importantly, apply it in a cultural context with practical behavioural changes. The extensive range of models and techniques are thought provoking in themselves, but this book isn't just about statistics and their application, it's about the future of organizations. It's a must read for anyone who is interested in organizational and people effectiveness and wants to be a cultural hero."

Dave Millner, Author & Founder, HR Curator

"More than just a world-class expert, the author is an amiable and plain-speaking guide. He illustrates each theoretical framework with relatable, how-to, applied practical examples. It's rare and welcome to find an analyst in any field who can bring together the interests of scholars and practitioners so neatly. While most mere mortals get a headache from even considering how to quantify cultural phenomena, <b>Hani Nabeel</b> presents a stress-free introduction that's full of valuable tools and methodologies. I'll be keeping this book close at hand as the prime source on framing and tracking the elusive dynamics of culture.<b> </b>"

Dr Roger Miles, Behavioural Risk researcher; Head of Faculty and Co-Founder, Conduct Leadership Academy at UK Finance