"Jessica not only offers a more humane and durably effective approach to acquiring, growing and managing great talent, but also in the fundamentals of great product management unpacked in highly-relatable terms. People leaders will take away a fresh approach to building teams, and product managers will view their discipline through a novel lens. Rarely are these two disciplines discussed in the same place, but Jessica delivers a masterclass in both."

Andy Tyra, Chief Product and Technical Officer, Whereby

"<b>Jessica Zwaan</b> doesn't just tell us how important People Ops should be: she urges us to make that a reality by leveraging principles used by the world's best product teams, often the same principles that our companies are already using, right down the hall."

Michael Wolfe, Co-founder, Gladly & Advisor, Point Nine Capital

"Productivity and performance gains are guaranteed by following Jessica's powerful and deeply practical advice. Her experience in such a diverse range of organizations enables her to recommend an engaging approach to People Operations that is applicable to all, whichever sector and whether you're an established or emerging entity. It's fantastic that her innovative ideas are now accessible to a wider audience thanks to this excellent book.<b></b>"

Abbie Pugh, Head of Leadership Development, Kindred Capital

"Jessica's book offers strategies that will encourage current and emerging leaders to question the status quo. Change driven by COVID and economic downturn makes this book essential reading for modern leaders who are required to manage transnational companies."

Dr Jeanne McConachie, Previous Manager, Griffith Honours College

"With brutal efficiency, accessible clarity and smart framing, this book has given People Operations and HR Professionals no excuse to opt out of "productising" the things it creates. That Jessica describes herself as a terrible (but very passionate) crafter is almost poignant because this book creates craft from process, policy and protocols that are the HR hallmark. Smart, snazzy and searching you will change forever how you view the products that are necessary to enable your people to do their best work. The future of work may be human, but the future of People Operations is product management. It's the clarion call we needed."

Perry Timms, Founder, Chief Energy Officer, PTHR